General Motors revamps logo to reflect drive towards "all ...

Automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards ... Searchresults: Readmore: Refineyoursearch: Cats AmericanautomotivecompanyGeneralMotorshasmadeitsfirstsubstantiallogochangeinmorethanhalfacenturyaspartofitspivottowardselectricvehicles. Theall-capsacronymthathasfeaturedintheGeneralMotorslogosince1938hasbeenlowercased,withthenegativespacearoundthe'm'suggestingtheshapeofanelectricalplug. Itsnavybackdrophasbeenreplacedbyarounded,brightbluegradientbordertoevoke"theclearskiesofazero-emissionsfuture,"GeneralMotors(GM)said. GeneralMotors'redesignedlogoistintedinalightbluegradientThecompanyownsbrandsincludingChevrolet,GMCandCadillac,andhascommitteditselftogoingfullyelectricinabidtorivalthesuccessofelectricvehiclemanufacturerslikeTesla,whichrecentlymadeElonMusktherichestpersononEarth. "GMhasthetalent,technologyandambitiontoadvanceasaferworldforall,helpreduceemissionsandacceleratetowardourall-electricfuture,"saidGM'sglobalchiefmarketingofficerDeborahWahl. RelatedstoryCIArebrandstoencouragediversitybutidentityoflogodesignerremainstopsecret Althoughnotasmarkedlydifferentassomeotherrecentrebrands,suchastheBurgerKingandcontroversialCIAlogo,thedesignmarksaconsiderablechangeforGM. Upuntilnow,thecompany'slogohasremainedlargelythesamesince1964,withthesamethicklyunderlined,whiteletterssuperimposedonmoreorlessshadedversionsofanavybluebackdrop. Payingrespecttothe"historyandtrust"inherentinthisoriginaldesign,thenewlogoretainsmostofitscoreelements,includingtheboldstrokethatnowunderlinesonlythem. ThelogocanalsoberenderedinplainblueorblackTheresultingdesignismadefordigitalenvironments,ratherthanbeingfeaturedonthecompany'sactualcars.ItwillbedebutedinanadvertisingcampaigncalledEverybodyIn,whichaimstochallengestereotypesaboutthekindofpersonwhodrivesanEV. RelatedstoryCruiseunveilsitsdriverlessOrigincarforsharedownership By2025,GMissettorelease30newelectricvehicles(EVs)acrossitsbrands,totallingmorethan$27billioninspendingandexceedingthecompany'sgasanddieselinvestment. "Therearemomentsinhistorywheneverythingchanges,"saidWahl. "Webelievesuchapointisuponusforthemassadoptionofelectricvehicles.Unlikeeverbefore,wehavethesolutions,capability,technologyandscaletoputeveryoneinanEV.Ournewbrandidentityandcampaignaredesignedtoreflectthis." UpcomingreleasesinGM'spushtowardsan"all-electricfuture"includetheself-drivingOrigincarthecompanydesignedtogetherwithautonomousvehiclestart-upCruise,aswellastheGMCHummerEV. Toutedas"theworld'sfirstall-electricsupertruck"thecarissettobereleasedin2021followedbythreeotherGMCsaswellasfourEVseachfromChevroletandCadillac. 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