LinkedIn Banner: 8 Steps to Easily Create One in 2021 - Blog ...

The size of your LinkedIn cover: 1584 x 396 pixels (optimal dimensions). The format of the LinkedIn banner image: 8 MB maximum. (Jpeg, GIF or ... LinkedInBanner:8StepstoCreatetheBestCoverPublishedbyElodieonMarch18,2021March18,20217minutes 5/5-(121votes) WanttohavethebestLinkedInbannerandstandout?😉 Summary 1) LinkedInbanner:step-by-stepguidetocreatingit 2) ChangingyourLinkedIncoverphoto:mistakestoavoid! 3) LinkedInbanner,findimagesonline 4) LinkedInbackgroundbanner:therighttoolstobuildit 5) FAQsummaryofthearticle Inthisarticle,you’llfind3keypoints: HowtocreateagreatLinkedIncoverpicture:Recommendedsize,colors,logo. Theimportantpointstohighlightonyourbannertotripleyourvisibility. Howtostandoutwithexperttips. Toolsthatallowyoutocreateabannerquickly,withoutgraphicdesignskills. AndFAQslikewhat’sLinkedInbannersize? LinkedInbanner:step-by-stepguidetocreatingit Firstofall,it’simportanttolaythefoundation?WhatareyougoingtoneedtocreatethemostbeautifulLinkedIncoverphoto? Adefinedwebmarketingstrategy!Whatisyourtargetaudience?Yourmessage?Yourproducts?Yourvalues? Highqualityvisualsor/andimages(madebyyourgraphicdesigner–orretrievedonline.I’llexplainhowabitbelow?). Acreativesoftware:Photoshop,photofilterorCanvaforexample. Acolorpalette?–carefullyselected,toyourcompany’scharter. ThesizeofyourLinkedIncover:1584x396pixels(optimaldimensions). TheformatoftheLinkedInbannerimage:8MBmaximum.(Jpeg,GIForPNGformat). HowdoIcreatemyLinkedIncoverpageaccordingtomytarget? It’sverysimple.Youjusthavetoputyourselfintheshoesofthepeopleyouwanttoattractonthenetwork.Youneedtoknowwhoyouareaddressingandhowyouaregoingtodoit.Yourmessageneedstobeclearandeasytounderstandataquickglance.? Whoyouare.LinkedInisaprofessionalsocialnetwork.Onyourprofilepage,userswanttoseeyourpersonality,your“identity”aboveallelse.Theywanttotalktoahuman,withwhomtheycaninteractanddiscusssolutions. Whatisyourvalueproposition?Highlightwhatyouprovidetoothersonthenetwork(expertise,advice).HowdoyouaddvaluetoLinkedInusersandprospects? Writethesetwopiecesofinformationdowninadraft.✍Thisrepresentsyour“personaltouch”andyour(oryourcompany’s)values. Whodoesthisvaluepropositionbenefit?Writedownyourprimarytargetaudience.?–Themoredetailed,thebetter! Whatareyourtarget’scodesonLinkedIn?Observe!?Iftheyaremarketingexperts,whatkeywordsspeaktothem?Recruiters–whatskillsaretheylookingfor? Writethisinformationdownaswell,itwillhelpyoudrawoutthemainpointsofyourmessage. Toshowyousomeexamples,I’veselectedsomebannersthatarequitedifferentfromdifferenttargets.Let’stakeacloserlook?? HRLinkedInbannerexamples OnEY‘sside,recruitmentisveryserious.Wecanseeitrightawayontheirbanner.Theyrecruitseniorprofiles,withalotofprofessionalexperienceontheirresume.Basicallytie,suitandleatherbriefcaseprofiles.? Asaresult,thebackgroundimage totallyresemblesthevaluesandthetargetofthecompany.Itissober,putsforwardtheambitionofthecompany“tochangetheworld”(notbad?). Youcanalsoseethecolorsofthecompany:yellowandblack. OnPlezi‘sside,it’smorelike: We’reayoungstartup,comejoinus! You’llhavebeerontapandhaveafterworksonthebeach. Soyoucanseethatthereisnoone-size-fits-allbanner.Youwillhavetoadaptittoyourtarget!Clearly,thegoalhereistorecruitjuniorprofiles–developersandothertechprofessions.Itclearfromthefirstglance.That’swhatI’mgoingtoteachyouinthisarticle:howtohityourtarget.? MarketingLinkedInbannertemplate It’snotjustrecruitmentthatdeservesitssection,soI’llquicklyshowyouanotherexample. AtProspectIn,we’vebeenpromotingthecolorsofournewproduct:Waalaxy. Soweputforwardthegraphicchartandthevisualsmadebyourprettyweb-designer,Pauline. Moreover,youcaneasilyseethatwehave4products,whichcorrespondtothecolorfulostriches–bestanimaltotemandlogointheworld.? Inaddition,thesecolorsaredynamicandadaptedtothecoloursofthecompany.Byreadingthetext,youunderstandwhatwedoandourvalueproposition–it’sfastandeffective. LinkedInbannerideas:makeacreativeLinkedInbanner! You’reprobablywondering:whatshouldIputonmyLinkedIncover?WhatLinkedIncoverphotocanIcreatewithmylittlefairyfingers?? TailoryourLinkedIncoverimagetofityourbusiness.Themorepersonalizedyourcarouselisandthebetteritshowcasesyourwork,themoreitenhancesyourprofile–yourbranding. Standoutfromthecrowd!Bedifferent.Beyourself. Tip:avoidready-made,one-size-fits-alltemplatesthatarefoundeverywhere.?? ChangingyourLinkedIncoverphoto:mistakestoavoid! Firstofall,youmustalwaysrespecttheformat.Thebannersizeisdefined.There’sareasonforthis-avoidlastminutecroppingthatwill“break”theintendedeffectoftheimage. Don’twritetoomuch!ThereareothersectionsonLinkedInforthis(Aboutmesection,yourarticlesandposts).Thebannerisforpretty,colorfulimages.? Don’tputtoomuchinformationonthere:makeitcleanandnicetolookat. Let’staketheexampleofafreelancerwhowantstostandoutfromothergraphicdesignersbyhighlightinghiscreations. Thereisalittletoomuchinformationonhereformytaste. Optforhigh-qualitycontent,astunningbanner,withminimalinformationthat’srelevanttoyourbusiness.Youmustshowthatyouhavetaste.Andnotoverloadingyourbanneriscrucialforthis.Especiallyifyouworkinvisuals,asadesignerforexample. LinkedInbanner,findimagesonline Noteveryonehastheskillsorthebudgettocreatevisuals.SoIfoundsomecoolalternativesforyou.? Youhavetwooptions: Youcanaskforaquotefromaprofessionalifyouwantsomethingveryspecificwhichyouwilluseonyourcompany’ssocialnetworks. Youcangoonspecializedsites,andeasilycreateabannerfor yourself. Let’slookatthesecondoptiontogether?? Therearetwotypesofimages: Vectorones,morelike“virtualdrawings”:youcandownloadsomeforfreefromPixabayorFreepix–whicharesafesites,youcanfindthousandsoffreevectorsthere. Professionalphotos:PixabayandUnsplashofferhighqualityoptionsandalotofchoicetofindtherightimageforyourbusiness.(Whichyoucantheneasilyresize). LinkedInbackgroundbanner:therighttoolstobuildit Onceyou’vedefinedyourtargetandyourmessage,andfoundthecolorsandimagesthatmatchtheaddedvalueyouwanttoconvey,you’rereadytogp! You’regoingtoneedacreativetooltoperfectyourbanner?Photoshop,IllustratororCanvadependingonyouraffinity. CanvaforyourLinkedInbanner Forourteam,Canvaistheking.? Weloveusingthetoolandrecommendit,especiallyifyou’renotskilledingraphicdesign.It’ssupereasytouse. Itgivesyoutheperfectdimensionssizeforyourimagerightaway,andforalldifferentvisuals(Facebook,Instagram,LinkedIn…).It’ssuperhandyandyousimplycan’tgowrong. HowtochangeyourLinkedInbanneronLinkedIn? FollowthesestepstoaddaLinkedIncoverwithCanva. GotoCanva:clickon“createadesign”. Thenon“LinkedInbanner”. Draganddroptheselectedimagesandvisuals. Addtext(adaptedtoyourgraphiccharter). Thenmanagethelayoutandcolorsandsave. GotoLinkedIn. Clickonthecoverimage,thenonthe“edit”button, Thensimplygouploadingtheimageyoujustcreated. Ifyouwanttotestthetool,youcanfollowatutorialheretouseit,andthusbecomeaproatcreatingLinkedInbanners.? Managethesizeofimages Here’saprettycooltooltocompress,transform,convertandmanagepixelsandimagessize:IloveIMAGE. It’sfreeandveryeasytouse.Justaddaphotoofyourchoiceandfollowthesteps. Nowyouhaveallthekeysandthebesttoolstocreatethebestcoverimage!FeelfreetoconnectwithusonLinkedInsowecanseeyourbestLinkedInbanners. FAQsummaryofthearticle HowtocreateaprofessionalLinkedInbannerforfree? Defineyourtarget,yourmessageandyour“personaltouch”. Usetherighttechniques:clear,unclutteredvisuals,easytounderstandmessageataglance.? Usetherighttoolstoaddanillustratedimageandeditit:Pixabay,Canva,IloveIMG. Makesureyouhavetheoptimalsizeforyourvisual–howbig?1584x396pixels. Makesuretheimagequalityistop-notch,thenyourLinkedIncoverisreadytobeuploaded!? WhattoolsshouldIusetocreatemyLinkedInbanner? Toharvestroyalty-freeimages:Unsplash.(businessimages)orPixabay. Toharvestroyalty-freevisuals:Pixabay,Freepix. Toadjustimage/photosizes:IloveIMG. Tocollateyourdesign:Canva. LinkedInbannersizein2021 HereistheLinkedIncoversize:1584x396pixels(optimaldimensions). TheformatoftheLinkedInbannerimage:8MBmaximum.(Jpeg,GIForPNGformat). NowyouknowhowtocreateyourLinkedInbanner.Ifyouwanttotakeitastepfurtherandcreateanoptimalprofile,here’showtooptimizeyourprofileformaximalreach.? LinkedInLogo:StoryandFreeDownloadinPNGformat HowtodoagoodsearchwithLinkedInSalesNavigator? MostPopularLinkedInJobTitles+ListofJobTitles+Tutorial HowtoretrieveprofilesthathavecommentedaLinkedInpost? 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