Social Media Image Sizes for 2021: Free PSD files and Cheat

LinkedIn post image size: 1200 x 1200 (square) 1080 x 1350 (portrait); LinkedIn link post size: 1200 x 627; LinkedIn video size: 256 x 144 ( ... PlatformPublishEngageAdvertiseListen|PoweredbyBrandwatchMeasureAudienceBenchmarkOverviewSolutionsSocialMediaManagementContentMarketingCustomerEngagementAudienceManagementVerticalsSmallBusinessStrategicServicesInstagramManagementPricingResourcesBlogHandbooksWebinarsCaseStoriesEventsSparkLiveClassesMoreBenefitsServicesCustomersPartnersSupportPlatformStatusHelpCenterReportSecurityIssueAboutCompanyJobsPressSocialFacebookTwitterLinkedinInstagramContactContactUsRequestDemoSocialMediaImageSizesfor2021:FreePSDfilesandCheatSheets.IsLandscapeabetterimageformatthanasquareimage?Orshouldyougowithaverticalimageinstead?GetallyourdoubtssortedinthisquickandcomprehensiveguidetorecommendedimagesizesonFacebook,Instagram,LinkedIn,Twitter,YouTube,Pinterest,andTikTok.VeenaRamakrishnanFebruary18,2021-6min.readEditor’snote:Thispostwasoriginallypublishedin2018andhasbeenupdatedforcomprehensiveness.Youdon’tneedtobetoldhowimportantyoursocialmediaimagesare.Infact,arecentsurveyfoundthat morethan70%ofbusinesseswillrelyheavilyonvisualsaspartoftheirmarketingstrategy.Thevolumeandqualityofthesocialmediaimagesyourbrandneedstocompeteagainstjustkeeprisingin2021,too.That’swhyweputtogetherthelatest,mostup-to-datesocialmediaimagesizesinthishandyguide.We’llbelistingallthebestimagesizesforFacebook,Instagram,Twitter,LinkedIn,YouTube,Pinterest,andTikTokbelow—andontopofthat,we’vemadeasetoffree,downloadablePhotoshoptemplatesforyou(getthematthebottomofthisarticle.) So,herearetheidealimagesizestouseonsocialmediain2021:Andifyou’relookingformoreinfoonsocialmediaheaderimagesizes,seeHowtoChoosethePerfectSocialMediaCoverPhoto. FacebookStilltheworld’smostpopularnetwork,Facebookhasbeen becomingmoreandmorevisualincharacter,aswellasincreasinglygearedformobile.It’sstilla‘social’socialnetworkatheart,soprofessionalusersareadvisedtoavoidgoingtoocommercialorproduct-drivenwithimagery.Instead,aimtoconveythehumansideofyourbrand–and,aswithallthenetworkshere,usethebestresolutionpossibleandshootfortheoptimalFacebookpostdimensions.RecommendedFacebookimagesizesfor2021:Facebookprofilepicturesize:180x180Facebookcoverphotosize:820x312 Facebooklinkimagesize:1200x630  Facebookimagepostsize:1200x630 Facebookhighlightedimagesize:1200x717 Facebookeventimagesize:1920x1005 Facebookgroupcoverimagesize:1640x856 Facebookvideosize:1280x720 MaximumFacebookvideolength:240minutes Facebookimageadsize:1200x628 Facebookvideoadsize:1080x1350(ratio4:5),atleast1080x1080, ratiosfrom16:9to9:16arealsosupported FacebookStoryadsize:1080x1920 Facebookmessengerimageadsize:1200x628 Protip:  Theattentionspanoftheaudienceisextremelyshortonsocial,sotrytokeepFacebookvideosasshortaspossible.Whilethemaximumvideolengthis240minutes,Facebookrecommendskeepingthemasshortas15seconds.  InstagramAvisualnetworkfromitsinception,Instagramiswheremarketerscanindulgetheirinnerphotogandfilmmaker.InstagramStories arecatchingalltheattentionlately,butyoucanstilleasilywineyeballswithstaticimagery—onetiphereistoemployfilters.Besuretomakeuseofthethreeorientationsavailable(square,landscape,andportrait)andcomposeyourphotosaccordingly.BearinmindthoughthatthisvarietyalsomakesusingtherightInstagrampostdimensionscrucial.RecommendedInstagramimagesizesfor2021:Instagramprofilepicturesize:110x110 Instagramphotosizes:1080x1080(square),1080x566(landscape),1080x1350(portrait) InstagramStoriessize:1080x1920 RecommendedInstagramvideosizes:1080x1080(square)1080x567(landscape),1080x1350(portrait)Carouselposts&ads:1080x1080(square)recommended,1080x566(landscape)and1080x1350(portrait)arealsosupported,canbevideoorstaticimage  MaximumInstagramvideolength:60seconds Instagramphotothumbnails:161x161 Instagramadssize:1080x566(landscape),1080x1080(square) InstagramIGTVvideosize:1080x1920 IGTVCoverPhotoSize:420x654 InstagramReels:1080x1920  Protip: WerecommendusingsquareandverticalformatswhenpostingonFacebookandInstagram(bothorganicandpaid).Why?Becausethismaximizesthespaceyoutakeupinthefeedsasmostpeopleusetheirphonestobrowsethroughthesechannels. TwitterGonearethedayswhenyourpithyobservationswereenoughtogetyounoticedonTwitter.Tweetswithimagesgetretweeted150%more thanthosewithout.Hereyouneedstrikingimagestostandoutinafast-movingnewsfeed.Easy-to-readbutinformation-packedinfographicsareonevisualtacticbrandscanusetoincreaseengagement. RecommendedTwitterimagesizesfor2021:Twitterprofilepicturesize:400x400Twitterheadersize:1500x500Twitterpostimagesize:1200x675MinimumTwittercardimagesize:120x120Twittervideosize:1280x1084MaximumTwittervideolength:140secondsTwitterimagesizeforads:800x418(Websitecard),800x800(Appcardimage),800x800(Carousels),800x418(DirectMessagecard),800x418(Conversationcard)Twitteradsize(video):720x720(square),1280x720(landscape),720x1280(portrait)Length:12secondsorless(recommended),2minutesand20seconds(maximum)VideoThumbnailImage–640x360(minimum),shouldmatchthesizeofthevideo(recommended)Twitterimagesizesforfleets:1080x1920 LinkedInManycompaniesmakethemistakethatLinkedInistheblandprofessionalnetworkwhereyourprofilesdon’tneedthewowfactoroftheothers.Whileit’struethatbrandfidelityandclarityarethemostimportantelementshere,abeautifullyturned-out LinkedInprofileisaninvaluableassetandcallingcardforyourbrand.Aimforpolished,maximumresolutionpictures.Ifrecruitmentisagoal,useyourimagerealestatetoshowoffyourcompany’sbestside.RecommendedLinkedInimagesizesfor2021:Companypages:LinkedIncompanylogosize:300x300LinkedIncoverphotosize:1128x191LinkedInDynamicAdssize:100x100(companylogo)LinkedInSponsoredContentimagesize:1200x627LinkedInLifetabmainimagesize:1128x376LinkedInBusinessBannerimage:646x220LinkedInimagesizesforblogpostlinkimages:1200x627LinkedInStoriesimagesize:1080x1920Personalpages:LinkedInprofilepicturesize:400x400LinkedInbackgroundphotosize:1584x396LinkedInpostimagesize:1200x1200(square)1080x1350(portrait)LinkedInlinkpostsize:1200x627LinkedInvideosize:256x144(minimum)to4096x2304(maximum)MaximumLinkedInvideolength:10minutes Psst…guesswhat?We’vemadeasetoffreeanddownloadableCheatSheetsandPhotoshoptemplatesforyouatthebottomofthisarticle!  YouTubeSince2019,YouTubehasbeenthesecondmostpopularsocialmediachannelforbusinessestosharevideocontent.Marketersneedtomeetthevideorequirementstoperformwellonthischannelnow,morethanever.Whiletheresolutionandlengthofthevideoarequite(extremely)important,youalsoneedtopayheedtotinydetailslikethesizeofyourprofilepicture,channelcoverpicture,andsoontocapturetheattentionoftheaudiencefromthetimetheylandonyourYouTubepage.RecommendedYoutubeimagesizesfor2021:YouTubeprofilephotosize:800x800YouTubeChannelcoverpicture:2560x1440(desktop)and1546x423(smartphones)YouTubethumbnailsize:1280x720YouTubeDisplayads:300x250YouTubeOverlayads:480x60YouTubeCompanionbannerads:300x250 YouTubeSkippablevideoadslength:12secondsto6minutesYouTubeNon-skippablevideoadslength:15or20seconds(dependsonregion)YouTubeBumpervideoadslength:6secondsYouTubeStandardvideo:Minimumdimensionis426x240.Maxdimensionis3840x2160,aspectratio16:9 PinterestPinterestisallaboutvisuals.Around355millionpeopleusePinteresteverymonthtodiscovertrendsandfindinspiration.WhenitcomestoPinterestimages,youneedtothinkverticalsasthisformatisdesignedtofittallimagesratherthanwideones.RecommendedPinterestimagesizesfor2021:PinterestProfilepicture:165x165PinterestBoardDisplayimage:222x150PinterestStandardPinsize:Verticalimages1000x1500PinterestVideospecs:square(1:1)orvertical(2:3,9:16)Length:Maximum30minutesPinterestPromotedVideo:square(1:1)orwidescreen(16:9)Length:Maximum30minutesPinterestPromotedcarousels:2-5imagespercarousel,aspectratio:1:1or2:3,1000×1000or1000×1500PinterestStoryPinsimagesize:1080x1920PinterestStoryPinsvideolength:1-60seconds TikTokTikTokisthelatestvideo-sharingappthatpeoplearegoingafter.Notjustpeople,brandshavejumpedonthebandwagontootoengageandreachnewaudience.Whiletherearen’tmanyoptionsorformatstouploadvideosonTikTok,brandsneedtobeawareofthebasicsbeforeexperimentingwiththeapp.RecommendedTikTokimagesizesfor2021:TikTokVideo:1080x1920,maximum15secondsrecommended.TikTokProfilephoto:200x200TikTokin-feedvideoadlength:9to15secondssuggested,5to60secondsallowedTikTokin-feedadvideoaspectratio:9:16,1:1,or16:9.TikTokin-feedaddisplayimagesize:1:1ratioGettemplatesforthebestsocialmediaimagesizestousein2021Wanttosaveyourselfsometimeandhassleonyourfavoritesocialnetworks?ThendownloadthePhotoshoptemplatesbelow.Thinkofthesetemplatesascheatsheetstohelpyoutaketheguessworkoutofsizingyourimagesforsocialmedia.Usingthemwillensurethatyourimagesareoptimallydisplayed,withoutunwantedcroppingorresolutionissues.Eachfeaturesthesocialmediaimagesizeswerecommendforeachofthemostpopular networks.Youcandownloadthemallinasingle.zipfilebyfollowingthelinkbelow.Asabonus,wehaveextradetailsonrecommendedandminimumsocialmediaimagesizesasapdfinthe.zipfile,too.Onceyouhavethe.zipfile,simplyuploadtheincluded.psdfilestoPhotoshop.Fromthereitisjustamatterofdroppingtheimageyouwanttobesizedintotheappropriatetemplatefield.Cheers!SocialMediaImageSizeGuides.Savetimewiththeseeasy-to-useandfreePSDfilesandcheatsheetsforeverynetwork.GetyourtemplatesSignupforournewsletterJoin200,000+fellowmarketersandgetexpertinsightssentstraighttoourinbox.Thankyouforsubscribing!Organicvs.paidsocial:What’sbetterforyourbrand?IliaMarkovNovember10,20216min.readHowtoUseMessengerAppsforStellarCustomerServiceonSocialMedia.IliaMarkovNovember5,20215min.read29BlackFridayandCyberMondaySocialMediaPoststoInspireYou.VeenaRamakrishnanNovember4,20214min.read