GM redesigns corporate logo as it focuses on electric ...

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General Motors is changing its corporate logo as it launches a new marketing strategy as part of its pivot to all-electric vehicles. SkipNavigationMarketsBusinessInvestingTechPoliticsCNBCTVWatchlistInvestingClubPROMenuKeyPointsGeneralMotorsischangingitscorporatelogoasitlaunchesanewmarketingstrategyaspartofitspivottoall-electricvehicles.Thenewlogofeaturestheautomaker's"gm"initialsinlowercaseletterswiththe"m"underlined.Thelogoaccompaniesanew"everyonein"taglineandadvertisingcampaignfocusedonEVs.Inthisarticle.FKRX300GMThenewlogoforGeneralMotorsisonlyitsfifthmajorredesignsincetheautoamkerwasfoundedmorethan110yearsago.Source:GMGeneralMotorsischangingitscorporatelogoasitlaunchesanewmarketingstrategyfocusedonall-electricvehicles.ItisonlythefifthtimetheDetroitautomakerhasconductedamajorredesignofitslogosincebeingfoundedin1908.Thenewlogofeaturestheautomaker's"gm"initialsinlowercaseletterswiththe"m"underlinedasanodtoitsUltiumbatterycellplatformthatwillunderpinitsnewEVs,saidDeborahWahl,GM'schiefmarketingofficer.Thebluelettersareinsidearoundedboxofthesamecolor.Itreplacesawhite"GM"underlinedwithinadarkerblueblock.ThechangefollowspressurefromWallStreetlastyeartospinoffitsEVbusiness,whichthecompanyhassaiditanalyzedanddecidedagainst.MorganStanleyanalystAdam JonaspreviouslysuggestedGMchangeitsnametobetterrepresentthecompany'sfutureplans,whichinclude30newEVsgloballyundera$27billioninvestmentinelectricandautonomousvehiclesthrough2025.VIDEO8:3208:32WhyGeneralMotorsisinvesting$27BintoelectricvehiclesPowerLunch"ItrulybelieveweareataninflectionpointforEVs,"WahlsaidduringamediabriefingFriday."Todaywe'recreatingacalltoactionandwe'reshowinghowweplantoleadthefuturebyinviting'everybodyin.'…wewanttosparkthemassEVadoptionmovement."Thenewlogo,whichwasdesignedin-house,accompaniesanew"everyonein"taglineandadvertisingcampaignfocusedonEVs.The"ev"tobeginthetaglineisinthenewbluecolorwhiletheotherlettersareinwhite.Wahlsaidthecampaignwillbe"verysignificant,"butshedeclinedtoprovidehowmuchtheautomakerspentontheredesignedlogoandnewmessaging."We'reactuallyallinthistogetherandGM'sfuturewillbebuiltonthepeopleandtheforwardmomentumofproducts,softwareandservicesthatmakeEVsaccessibleforeverybody,"Wahlsaid."Thiscampaignwillchallengestereotypesandrepresentallwalksoflife."MaryBarra,ChairmanandCEOofGeneralMotors,andMarkReuss,ExecutiveVicePresidentofGMGlobalProductDevelopment,revealtheChevroletBoltEVtothenewsmediaatthe2016NorthAmericanInternationalAutoShowJanuary11th,2016inDetroit,Michigan.BillPugliano|GettyImagesGM'sfirstEVsonitsnext-generationUltiumplatformwillnotbeaccessibletoeveryonefromapricingstandpointthough.Thefirstvehicleisa$112,600GMCHummerEV,followedbyaluxuryCadillaccrossovercalledtheLyriq.Lower-pricedvehiclesareexpectedinthecomingyears.GMcurrentlyofferstheChevroletBoltEVforunder$40,000butthatdoesn'tfeatureGM'sUltiumtechnology.Ananthemspotforthenewadcampaign,called"GenerationE,"features"changeagents"includingMalcolmGladwell,authorof"TheTippingPoint,"professionalsurferandsharkattacksurvivorBethanyHamilton,PelotonfitnessinstructorCodyRigsbyandvideogamerErinAshleySimon.GMisamongagrowingnumberofmajorcompaniesmakingcorporatelogochangesrecently.OthershaveincludedKiaMotors,RiteAid,BurgerKingandPfizer.WhyChipotlewouldratherbelovedbycustomersthanfearedbycompetitorsBrookeBellFromBoeingStarlinertoGoodyearTeslatire,3-DprintingisbecomingmanufacturingrealityRebeccaFanninGeorgeClooneyhadtequila,RyanReynoldsgin.Forfemalecelebrities?WineisinAmyLanningReadMore

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