Brand Identity | About LG | LG Global

The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, ... ToproperlyexperienceourLG.comwebsite,youwillneedtouseanalternatebrowserorupgradetoanewerversionofinternetExplorer(IE10orgreater). LG.comutilizesresponsivedesigntoprovideaconvenientexperiencethatconformstoyourdevicesscreensize.Inordertogetthebestpossibleexperiencefromourwebsite,pleasefollowbelowinstructions. Ifyou'reusingInternetExplorer9orearlier,youwillneedto useanalternatebrowser suchasFirefoxorChromeor upgradetoanewerversionofinternetExplorer(IE10orgreater). Thissiteusescookies.Bycontinuingtobrowsethesiteyouareagreeingtoouruseofcookies.Formoreinformation,SeeourPrivacyandCookiePolicy. Close Thisfunctionisdisablesonyourcookiemanagement. Toactivateit,clickonthelink"Editcookiesettings"intheupper rightcornerofthispage. ChangeyourCookieSetting Thisfunctionisdisablesonyourcookiemanagement. Toactivateit,clickonthelink"Editcookiesettings"intheupperrightcornerofthispage. close ChangeyourCookieSetting LG.comCookies Weusecookiestoofferyouaconvenientwebbrowsingexperience,tosuggestpersonalizedadsforyou,andtokeepimprovingfunctionsthroughtrafficanalysis.Byclickingon‘ACCEPTALL’,youconsenttoouruseofcookies.Click‘CookieSettings’tochoosewhethertoacceptordisablecertaincookies.Tofindoutmore,pleasereadourPrivacyPolicy. | CookieSettings ACCEPTALL FunctionalCookies disactive open Thesecookiesareusedtoprovideyouwithconvenientfunctions,suchasproductreviewsandproductvideoplayback,duringyourwebbrowsing. AnalyticsCookies disactive open Thesecookiesallowsourwebsitetokeepimprovingfunctionsthroughwebsitetrafficanalysisandtosuggestpersonalizedcontentforyou. AdvertisingCookies disactive open Thesecookiesenableustoshowyouadsandothercontentthatwethinkismostattunedtoyourinterestsanddigitalbehavior. SAVE&PROCEED ClosetheCookieSettingbanner Thisfunctionisdisablesonyourcookiemanagement. Toactivateit,clickonthelink"Editcookiesettings"intheupper rightcornerofthispage. ChangeyourCookieSetting Thisfunctionisdisablesonyourcookiemanagement. Toactivateit,clickonthelink"Editcookiesettings"intheupperrightcornerofthispage. close SkiptoContents HOME ABOUTLG BrandIdentity BrandIdentity LGisthebrandthatisDelightfullySmart."Life'sGood"slogan,andfuturisticlogoareagreatrepresentationofwhatwestandfor. Global,Tomorrow,Energy,HumanityandTechnologyarethepillarsthatthiscorporationisfoundedon;withthecapitallettersLandGpositionedinsideacircletocenterouridealsaboveallelse,humanity.Thesymbolmarkstandsforourresolvetoestablishalastingrelationshipwith,andtoachievethehighestsatisfactionforourcustomers. *TheSymbolMarkmaynotbeusedalone. 3DTypeSymbol 2DTypeSymbol Theletters"L"and"G"inacirclesymbolizetheworld,future,youth,humanity,andtechnology.OurphilosophyisbasedonHumanity.Also,itrepresentsLG'seffortstokeepcloserelationshipswithourcustomersaroundtheworld. Thesymbolmarkconsistsoftwoelements:theLGlogoinLGGreyandthestylizedimageofahumanfaceintheuniqueLGRedcolor.Red,themaincolor,representsourfriendliness,andalsogivesastrongimpressionofLG'scommitmenttodeliverthebest.Therefore,theshapeorthecolorofthissymbolmarkmustneverbechanged. Wehavetwoversionsofourlogo:CorporateLogoand3DLogo. Theupdated3DLogoretainstheheritageandequityoftheCorporateLogo,whilealigningwithournewpositioning. Itwasredrawntostrengthenthevisualimpactofoursymbolmarkandhelpcommunicateourattributes. 3DLogo ApplicableItems: Advertising (Print,Online,TVandOutdoor) Websitesandmicrosites Promotionalliterature (Leaflet,Brochures,etc) Packaging RetailsignsandPOPs Shoppingbags Servicevehicle Download CorporateLogo ApplicableItems: Stationery(BusinessCard,Letterhead,Envelope) Officetemplates(Fax,Memo) Awards IDbadges Corporatesigns Download Gotopagetop LGElectronicsfocusedondevelopingnewinnovationsacrosstheglobe.Wearecommittedtoprovidingelectronicproductsthathelpcustomerslivebetter.Tosupportthis,wewanttohaveaclearBrandIdentity.Weofferawiderangeofproductsacrossareasincluding,TV&HomeEntertainment,Kitchen,Laundry,Computers,AirConditioning&Solar.FindoutmoreaboutLG'sBrandIdentitytoday.ContactyourlocalLGrepresentativeformoreinformation.