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Very Peri is Named the 2022 Pantone Color of the Year

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Pantone, the world-leading expert in color, has announced its Color of the Year 2022 is a new shade of blue. Known as Very Peri – officially ... VeryPeriisNamedthe2022PantoneColoroftheYearPublished:Dec16,2021 LastUpdated:Jan11,2022 byGabriellePickard-Whitehead InMarketingTips 0ShareonTwitterShareonFacebookShareonFlipboardShareonLinkedInShareonPinterestShareonBizSugarEmailthisArticlePantone,theworld-leadingexpertincolor,hasannounceditsColoroftheYear2022isanewshadeofblue.KnownasVeryPeri–officiallyPANTONE17-3938VeryPeri–theshadefusesawhatPantonedescribesasa“dynamicperiwinklebluehuewithavivifyingvioletredundertone.VeryPeri–2022PantoneColoroftheYearVeryPericombinestheconsistencyofbluewiththeenergyandexcitementofred,creatingawarm,happyandempoweringnewshade.Forsectorsthataredependentonthelatestshades,knowingtheColoroftheYearisvitaltoensureproductsadheretothelatestfashionanddemands.Adopting‘must-have’colorsisalsoimportantforbranding.BeingconversantwithandadaptingthePantoneColoroftheYear,continuestobeanimportantmarketingstrategyforbusinessesofmanysectors.Somebrandsevenoverhaultheircolorschemeeveryyearsoit’sinlinewiththelatestPantoneColoroftheYearannouncement.Pantone’scolorsystemhasbeenimplementedintocolor-consciousindustries,suchasbeauty,designandtextiles,fordecades.FusesTrustworthinesswithCreativityByfusingconsistencywithexcitement,nextyear’scolorpromisestobeaninvaluablelookforbusinessesyearningtoexudecreativityaswellastrustworthiness.AsLeatriceEiseman,ExecutiveDirector,PantoneColorInstitute,comments:“Aswemoveintoaworldofunprecedentedchange,theselectionofPANTONE17-3938VeryPeribringsanovelperspectiveandvisionofthetrustedandbelovedbluecolorfamily.“Encompassingthequalitiesoftheblues,yetatthesametimepossessingaviolet-redundertone,PANTONE17-3938VeryPeridisplaysaspritely,joyousattitudeanddynamicpresencethatencouragescourageouscreativityandimaginativeexpression.”Bydrivingdecisionsamongshoppersandretailersalike,eachyearPantone’sannouncementishotlyanticipatedbycommercialindustries.Pastcolorsoftheyeargoingbacktotheyear2000canbeviewedhere.Images:PANTONEPantoneColoroftheYearWinners2000-2022AhistoryofthePantoneColoroftheYearawardwinners.Intheyears2016and2021,Pantonechose2colorsforthehonor.Everyotheryear,just1Pantonecolorisselected.YearPantoneColorPantoneNumber2022VeryPeri17-39382021UltimateGray17-51042021Illuminating13-06472020ClassicBlue19-40522019LivingCoral16-15462018UltraViolet18-38382017Greenery15-03432016RoseQuartz13-15202016Serenity15-39192015Marsala18-14382014RadiantOrchid18-32242013Emerald17-56412012TangerineTango17-14632011Honeysuckle18-21202010Turquoise15-55192009Mimosa14-08482008BlueIris18-39432007ChiliPepper19-15572006SandDollar13-11062005BlueTurquoise15-52172004Tigerlily17-14562003AquaSky14-48112002TrueRed19-16642001FuchsiaRose17-20312000CeruleanBlue15-4020Evenforbusinessesthatdon’tcreateproductsthatrelyonthelatestcolortrends,adoptingVeryPeriintomarketingchannelscouldbeasavvystrategytohelpreachoutandappealtotrend-consciouscustomersandclients.Image:DepositphotosMorein:Marketing101 Comment▼Editor'sPicksASmallBusinessOwner'sGuidetoUsingColorsinMarketingOhBrother:NewPrintersOfferColorforNickelaPageCrackingtheColorandTypographyCodeforMarketingZohoHelpsJBMusicTherapyIntegrateItsOperationsColorUsSurprised!CrayolaFindsNewWaytoCreateBuzzHomebuilderstoFeelEffectsofInflationinto2022GabriellePickard-WhiteheadLinkedInFacebookTwitter GabriellePickard-WhiteheadisaprofessionalfreelancewriterandjournalistbasedintheUnitedKingdom.Since2006,Gabriellehasbeenwritingarticles,blogsandnewspiecesforadiverserangeofpublicationsandsites.Youcanread"Gabrielle’sbloghere.".LeaveaReplyCancelreplyYouremailaddresswillnotbepublished.Requiredfieldsaremarked*Comment*Name*Email*Website ΔSubscribeFollow@smallbiztrendsRSS LinkedIn Pinterest iTunes SubscribetoourNewsletter Submitreportthisad SponsoredbyBusinessLoanAnalystGetFeaturedreportthisad©Copyright2003-2022,SmallBusinessTrendsLLC.Allrightsreserved."SmallBusinessTrends"isaregisteredtrademark.xx

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