How to Write an Irresistible Value Proposition (+41 Examples)

Product: A service that lets you profit from selling. Target market: People who want to get rid of unwanted items. Primary benefit: The ability ... ShareTweetSharePin Doyouwanttoinstantlyshowpotentialleadsyourworthandattractmorecustomersawayfromyourcompetition? Regardlessofyourproductorservice,youalmostcertainlyhavecompetition.Sowhatmakesacustomerchooseyouoveranothercompany? Theanswerliesinagreatvalueproposition. That’swhy,intoday’spost,we’regoingtogiveyou41valuepropositionexamplesyoucanusetocreateyourown. Butsincethisissuchanin-depthresource,feelfreetonavigatetothesectionthatinterestsyoumost. WhatIsaValueProposition? 41ValuePropositionExamples HowtoWriteaValueProposition 6ValuePropositionTemplates Readytostartwritingyouruniquevalueproposition?First,let’sbrieflycoverthebasics. WhatIsaValueProposition? Avaluepropositionisamessagethatshowspeopletheuniquebenefitsofyourproductorservice.ThisisacriticalcomponentthatyouNEEDtonail. Thatway,whenyourcustomersare“shoppingaround,”yourvaluepropositionwillsetyouapartfromthecompetition. Creatingarock-solidvaluepropositionwillhelpyourbusinessgrowby: Encouragingrepeatcustomers Improvingyourbrand’sword-of-mouthmarketing Increasingcustomer’saverageordervalue(AOV) Reducingchurnfromyourcurrentcustomerbase Andmore… Keepinmindthatyourvaluepropositionneedstooutweighthepriceofyourproduct.That’stheonlywaytomakesurenewleadschooseyourcompanyoverthecompetition. Soifsomeone’sshoppingaroundandfindstwosimilarproductswhosefeaturesareidentical,butonecosts$50andtheother$100,whichonewilltheychoose? Whicheverproducttheybelieveoffersthemostvaluefortheirmoney. Whilepricingisalwaysafactor,manyconsumersarehappytopaymoreforaproductifit’sthebestsolutiontotheproblemthey’refacing.Theymaybelookingforthingsoutsideofcost,suchas: Qualityoftheproduct Speedofresults Durationofresults Efficiencyinsolvingtheirproblem Reliabilityofyourbrand’sreputation Andmuchmore… Inotherwords,avaluepropositionshouldbestrongenoughthatpeoplebelievethey’regettingmorethanwhattheypayforwithyourcompany(andthattheyWON’Tfindwithyourcompetition). Nowthatwehaveabasicideaofwhatvaluepropositionsare,let’slookat41examplesyoucanstartusingtoday! 41ValuePropositionExamples Hereare41ofthetopvaluepropositionscurrentlyinusebyleadingbrands.Usetheseasinspirationtoblowyourcompetitionoutofthewater. 1.Stripe:“Webandmobilepayments,builtfordevelopers” Product:Asetoftoolsthatempowerbusinessestoacceptandmanageonlinepayments. Targetmarket:Developersandbusinessowners. Primarybenefit:Simpleandstreamlinedpayments. Whatmakesitunique?ItshowsStripe’semphasisonsimplicity. 2.Lyft:“RidesinMinutes” Product:On-demandcarservice. Targetmarket:Peoplewhoneedasimplemethodforgettingfrom“PointA”to“PointB.” Primarybenefit:Immediateresponse. Whatmakesitunique?Lyftfocusesonprovidinglocalservicewithoutanydelays. 3.Uber:“Getthere:Yourdaybelongstoyou” Product:Low-costtaxiservice. Targetmarket:Peoplewhoneedlow-cost,on-demandtransportation. Primarybenefit:Eliminatesthefrustrationsoftravel. Whatmakesitunique?Thepropositionfocusesontheneedsofthecustomerbyusingtheword“you.” 4.Periscope:“Exploretheworldthroughsomeoneelse’seyes” Product:Livestreamingvideocontent. Targetmarket:Millennialswhowantreal-timevisualcontent. Primarybenefit:Theabilitytoexperiencemomentswithoutborders. Whatmakesitunique?“Explore”isapowerfulwordthatshowshowusershavecontrolovertheexperience. 5.Bovada:“RaiseYourGame” Product:Onlinesportsbettingandcasinogames. Targetmarket:Competitivepeoplewithatoleranceforrisk. Primarybenefit:Aplacetobecompetitiveandachanceforrewards. Whatmakesitunique?It’sshortandsweet,whichsayssomethingaboutthesimplicityofthebrandanditsservice. 6.BudweiserBeer:“TheGreatAmericanLager” Product:Low-cost,high-qualitybeer. Targetmarket:TheaverageAmerican. Primarybenefit:Familiar-tastingbeeratafractionoftheprice. Whatmakesitunique?Theuseof“greatAmerican”tiesthebeertosomethingmorethanthedrinkitself. 7.Target:“ExpectMore,PayLess” Product:ThousandsofSKUsacrossmanyindustries. Targetmarket:Cost-consciousshopperswhoexpectquality. Primarybenefit:Qualityproductsatpricesthatarelowerthanthecompetition. Whatmakesitunique?Youdon’thavetocompromiseonpriceorquality;youcangetboth. 8.Walmart:“SaveMoney.LiveBetter.” Product:Virtuallyanyproductacustomerwants. Targetmarket:Lower-andmiddle-classbargainshoppers. Primarybenefit:Yougettobuythethingsthatwillmakeyourlifebetter,withouttheheftypricetag. Whatmakesitunique?Inadditiontotouchingonthemoneyaspectofthetransaction,italsohighlightstheintrinsicbenefits. 9.Skillshare:“LearnaNewSkillEachDay” Product:Onlineclassesandlessons. Targetmarket:Entrepreneursandcreativeminds. Primarybenefit:Theabilitytolearnviabite-sizedlessons. Whatmakesitunique?Thefocusonquick,on-demandlearning. Note:Wanttomakeyourownonlinecourse?Checkoutthisarticleonthebestlearningmanagementsystem(LMS)pluginstobuildavirtualclass.Thenfollowthatupwithour12waystopromoteyouronlinecourse. 10.Evernote:“RememberEverything” Product:Appfororganizing. Targetmarket:Busyindividualsandprofessionals. Primarybenefit:Easyandintegratedtaskmanagement. Whatmakesitunique?Theabilitytoorganizeyournotesallinoneplace,soyouneverforgetagreatidea. 11.Square:“StartSellingToday” Product:Creditcardprocessingservices. Targetmarket:Smallbusinessowners. Primarybenefit:Easypaymentprocessingregardlessoflocation. Whatmakesitunique?Thefocusonimmediacy. 12.Zapier:“ConnectYourAppsandAutomateWorkflows” Product:Appintegrationplatform. Targetmarket:Busyprofessionalswithlotsofapps. Primarybenefit:Theabilitytostreamlineworkflows. Whatmakesitunique?Ithighlightstherelationshipbetweenconnectivityandautomation. 13.Spotify:“MusicforEveryone” Product:Onlinestreamingmusic. Targetmarket:Familiesandsinglepeoplealike. Primarybenefit:Musiconthego. Whatmakesitunique?Moms,dads,kids,singles,there’smusictosuiteveryone’stastes,allinoneapp. 14.Intuit:“SimplifytheBusinessofLife” Product:Financeandtaxsoftware. Targetmarket:Smallbusinessowners. Primarybenefit:Simplification. Whatmakesitunique?Thebenefitextendsfarbeyondjustbusiness;itsimplifiesyourlife. 15.LegalShield:“WorryLess.LiveMore.” Product:Legalprotection. Targetmarket:Individualsandsmallbusinesses. Primarybenefit:Legalprotectionyoucantrusttobetherewheneveryouneedit. Whatmakesitunique?Ittakesthestressoutoflegalsituations. 16.Gusto:“PayrollandBenefitsDesignedforModernBusinesses” Product:Payrollandbenefitssoftware. Targetmarket:Busybusinessowners. Primarybenefit:Streamlinedpayrollandbenefitsmanagement. Whatmakesitunique?ItshowsthatGustoisdesignedwithprogressivebusinessesinmind. 17.Gengo:“People-PoweredTranslationatScale” Product:Customtranslationservices. Targetmarket:Travelers,businesses,andmore. Primarybenefit:Accesstoprofessionaltranslatingservicesatanytime. Whatmakesitunique?Theabilitytoscaleaccordingtosizeandneed. 18.Listia:“SellYourOldStuff.GetNewStuffforFree.” Product:Aservicethatletsyouprofitfromselling. Targetmarket:Peoplewhowanttogetridofunwanteditems. Primarybenefit:Theabilitytoreplacetheoldstuffwithnewitems. Whatmakesitunique?Themutualfocusongivingandgetting. 19.Proven:“TheOneStopShopforSmallBusinessHiring” Product:Astreamlinedplatformforfindingemployees. Targetmarket:Smallbusinessowners. Primarybenefit:Quickandeasysearchesforapplicants. Whatmakesthisvaluepropositionunique?“One-stopshop”forallofyourneeds. 20.Fundly:“RaiseMoneyforAnything” Product:Onlinefundraisingplatform. Targetmarket:Peopleandgroupswhoneedfunding. Primarybenefit:Theabilitytoreachalargenumberofpeople. Whatmakesthisvaluepropositionunique?Userscanfundanyproject,regardlessofneed. 21.Locu:“GetFoundOnline” Product:Onlinevisibilityservices. Targetmarket:Smallbusinessownersandmarketers. Primarybenefit:IncreasedInternetvisibility. Whatmakesthisvaluepropositionunique?Simplicityandautomation. 22.DogVacay:“FindthePerfectPetSitterNearYou” Product:Petsittingservices. Targetmarket:Petownersthattravel. Primarybenefit:Lovingsittersinyourarea. Whatmakesthisvaluepropositionunique?Thefocusonfindingthe“perfect”sitterforyourpet,soyoucanrestateaseandenjoyyourvacation. 23.Thumbtack:“ConsideritDone” Product:Professionalservicesforhire. Targetmarket:Peoplewhoneedprofessionalservicesandhelp. Primarybenefit:Theabilitytogethelpanywhere,anytime. Whatmakesthisvaluepropositionunique?Theconcisenatureoftheproposalisreflectiveofthesimpleserviceoffered. 24.WPEngine:“WordPressHosting,Perfected” Product:WordPresshosting. Targetmarket:Smallbusinessownersandpeoplewhoneedwebsites. Primarybenefit:Webhostingwithoutissues. Whatmakesthisvaluepropositionunique?Thefocusonperfectionatalllevels,soyoudon’thavetoworryaboutyoursitegoingdown.ThisisthemostimportantaspectofWordPresshostingthatmanycompaniesignorementioningintheirmarketing. 25.JORD:“LuxuryHand-CraftedAll-NaturalWoodenWatches” Product:Woodenwatches. Targetmarket:Stylishmenandwomenwithatasteforcraftsmanship. Primarybenefit:Hand-crafted,uniquewatches. Whatmakesthisvaluepropositionunique?Thefocusisonluxurious,hand-craftedproducts. 26.Vimeo:“MakeLifeWorthWatching” Product:Onlinevideostreaming. Targetmarket:Peoplewhowanttouploadorwatchavideo. Primarybenefit:Asimpleplatformforwatching,uploading,andsharingvideo. Whatmakesthisvaluepropositionunique?Focusesontheintrinsicvalueandartisticnatureofawell-craftedvideo. 27.TortugaBackpacks:“BringEverythingYouNeedWithoutCheckingaBag” Product:Travelbackpacks. Targetmarket:Youngtravelersandweekendroadtrippers. Primarybenefit:Theabilitytotravellight. Whatmakesthisvaluepropositionunique?There’snoneedtodealwiththecostandhassleofcheckingbagsattheairport. 28.Ladders:“MoveUpInYourCareer” Product:Careeradviceandrelatedservices. Targetmarket:Ambitiousandmotivatedprofessionals. Primarybenefit:Abilitytomoveupinyourcareer. Whatmakesthisvaluepropositionunique?Emphasisoncareergrowth,versusmerelyfindingajob. 29.Pinterest:“TheWorld’sCatalogofIdeas” Product:Accesstoideasandinspiration. Targetmarket:Creatives,DIYers,womenplanningtheirweddingorlookingforamasterpiecetocooktonight. Primarybenefit:Abilitytofindsomethingbeautifultocreate. Whatmakesthisvaluepropositionunique?Emphasizesthevastdepthandsizeoftheplatform. 30.Salesforce:“ConnecttoYourCustomersinaWholeNewWay” Product:CRMsolution. Targetmarket:Businessownersandmarketers. Primarybenefit:Easy-to-useCRMsolutionwithoutcompromise. Whatmakesthisvaluepropositionunique?Focusesonbuildingadeeperrelationshipwithyourcustomers. 31.Bitly:“Shorten.Share.Measure.” Product:Linkmanagementplatform. Targetmarket:Smallbusinessownersanddigitalmarketers. Primarybenefit:Simpleaccesstothepoweroflinkmanagement. Whatmakesthisvaluepropositionunique?Focusesonthethreevitalelementsoflinkmanagementwithoutanysuperfluouslanguage. 32.DollarShaveClub:“AGreatShaveforaFewBucksaMonth” Product:Subscription-basedrazors. Targetmarket:Cost-consciousmillennialmaleswhowanttolookgreatwithlesshassle. Primarybenefit:Ahigh-qualityshavethat’sconvenientandlow-priced. Whatmakesthisvaluepropositionunique?Focusesonthetotalmonthlycost. 33.SEMrush:“Getmeasurableresults” Product:SEOtoolfortrackingresults. Targetmarket:Digitalmarketers. Primarybenefit:AdetailedanalyticstooltoimproveSEO. Whatmakesthisvaluepropositionunique?Doesn’tjustpromiseresults,butfocuseson“measurable”results.ThisisthecoreofwhatdigitalmarketerswantinanSEOtool. 34.ConstantContact:“Powerfulemail.Norestrictions.” Product:Emailmarketingtool. Targetmarket:Smallbusinessownersanddigitalmarketers. Primarybenefit:Providesanemailmarketingsolutiontogrowyourbusiness. Whatmakesthisvaluepropositionunique?Thefocushereisthatthereare“norestrictions.”Thisfocusesontheunlimitedpotentialyoucanhavewithemailmarketing. 35.Nike:“Madefromatleast40%recycledmaterials.” Product:Sneakers. Targetmarket:Athletes. Primarybenefit:Acomfortableandflexibleshoetosupportrunners. Whatmakesthisvaluepropositionunique?Forthespecificproduct,thevalueliesinusingsustainablematerials.Thisisemphasizedintheproductdescriptionandmanyconsumerswouldgladlypayalittlemoreknowingthesesneakersareenvironmentallyfriendly. 36.Bluehost:“FreedomainnameandSSLcertificate.” Product:Webhostingservices. Targetmarket:Marketers,smallbusinessowners,entrepreneurs,oranyonelookingtobuildawebsite. Primarybenefit:OfferswebhostingforWordPress. Whatmakesthisvaluepropositionunique?Theyhaveafewworthnoting.First,theideathatitmakesWordPress“easy.”ThisisimportanttosetBluehostapartfromthecompetition. Fromthere,theyalsoofferafreedomainnameandanSSLcertificatetousersincludedintheirhostingplan.Thiscanbetheextrapushaclientneedstopullouttheircreditcard. 37.WPForms:“PowerfulandEasy!” Product:Onlineformbuilder. Targetmarket:OwnersofWordPresswebsites. Primarybenefit:Buildsonlineformstocaptureleads,takeorders,receivepayments,andmuchmore. Whatmakesthisvaluepropositionunique?Theyfocusonhavingapluginthat’sboth“easyandpowerful.” Thishelpsnewusersunderstandtheydon’tneedacomplicatedsetup,buttheywon’thavetosacrificepowerorfeaturesintheprocess. 38.Ooma:“Workfromhomeoranywhere,andstayconnected.” Product:VoIPphoneservice. Targetmarket:Businessowners. Primarybenefit:Providesaninternet-basedphoneserviceforbusinessesofallsizes. Whatmakesthisvaluepropositionunique?Theyfocusontheflexibilitytheirservicesoffer.“Workfromanywhereandstayconnected”isaHUGEvaluepropositionforthemodernworkplace. 39.WooCommerce:“BuildexactlytheeCommercesiteyouwant.” Product:AneCommercewebsitebuilder. Targetmarket:Businessownersandentrepreneurs. Primarybenefit:AllowspeopletobuildeCommercewebsitestoselltheirproductsonline. Whatmakesthisvaluepropositionunique?Thevaluepropositionhereisfornon-technicalbusinessownerstohaveastunningeCommercesitethat’stailoredtotheiruniqueneeds. It’swhatmakestheterm“exactly”soimportantfromthecopyonWooCommerc’eshomepage:“BuildexactlytheeCommercewebsiteyouwant.” 40.Shopify:“Anyone,anywhere,canstartabusiness.” Product:AneCommercewebsitebuilder. Targetmarket:Businessownersandentrepreneurs. Primarybenefit:AllowspeopletobuildeCommercewebsitestoselltheirproductsonline. Whatmakesthisvaluepropositionunique? Theemphasishereisthatliterallyanyonecancreateawebsitetostartsellingonline. Thisisveryappealingtonon-technicalbusinessownerswhowantasimplesolutionforsellingonlineFAST. 41.OptinMonster:“ConvertandMonetize.” Product:Theworld’s#1leadgenerationsoftware. Targetmarket:Businessowners,bloggers,andentrepreneurs. Primarybenefit:Helpspeoplegrowtheiremaillist,boostconversions,anddrivedirectsales. Whatmakesthisvaluepropositionunique?Whereasmanyleadgenerationtoolsfocusongrowingyourlist,OptinMonster’svaluepropositiongoesonestepfurther:convertingandmonetizingyoursite’straffic. ThisCANbedonethroughgrowingyourlist,butcanalsobeusedto: Reducecartabandonment Upsell/cross-sellproducts Distributecouponcodesformoresales Redirectuserstopopularposts(toboostSEO) Increasewebinarregistrations Andsomuchmore… Allofthesegoalshavetwocomponents,conversionandmonetization,whichiswhatOptinMonsterspecializesin. Nowthatwe’veseen41valuepropositionexamples,let’stakealookathowyoucanwriteyourownvalueproposition. HowtoWriteaValueProposition Thefirstthingyou’llneedtogetstartedwithwritingyourvaluepropositionisavaluepropositioncanvas. Avaluepropositioncanvasisverysimilartoabusinessplancanvas:it’sasimple,visualframeworkforbrainstormingyourvalueproposition. Whenfillingoutyourvaluepropositioncanvas,you’llwanttoanswersomequestionsaboutyourproductandyourcustomer.Here’sanexamplefromPeterThomson. Somequestionsyou’llwanttoaskyourselfinclude: Product Whatdoesyourproductdo? Whatdoesitfeelliketouseyourproduct? Howdoesyourproductwork? Whatfeaturesdoesithave? Customer Whataretheemotionaldriversofpurchasing? Whatarethehiddenneeds? Whataretherationaldriversofpurchasing? Whataretherisksofswitchingtoyourproduct? Whatdopeoplecurrentlydoinstead? Oncefilledout,yourvaluepropositioncanvasmightlooksomethinglikethis. OK,nowthatyouhaveyourcanvasfilledout,youshouldhaveagoodideaofhowyourproductandyourcustomer’sneedsfittogether.Nowit’stimetowriteyourcustomervalueproposition! Herearesometemplatestogetyoustarted: 6ValuePropositionTemplates Usethesevaluepropositiontemplatestobegincraftingyourown.Youprobablywon’tendupusingtheseideaswordforword,butthey’llgiveyouagreatstartingpoint. 1.GeoffMoore’sValuePositioningStatement InGeoffMoore’sseminalbook,CrossingtheChasm,hesuggeststhefollowingtemplateforwritingyourvalueproposition. For[targetcustomer]who[statementoftheneedoropportunity],our[product/servicename]is[productcategory]that[statementofbenefit]. Example:“Fornon-technicalmarketerswhostruggletofindareturnoninvestmentinsocialmedia,ourproductisaweb-basedanalyticssoftwarethattranslatesengagementmetricsintoactionablerevenuemetrics.” 2.SteveBlank’sXYZ HereisperhapsthemoststraightforwardvaluepropositiontemplatefromSteveBlank. Wehelp[X]to[Y]by[Z]. Example:“Wehelpparentsspendmorequalitytimewiththeirkidsbyprovidingparent-friendlyplayareas.” 3.VentureHacks’High-ConceptPitch ThisvaluepropositiontemplatefromVentureHacksleveragesbusinessesthatalreadyexistinyourindustrytocraftyouruniquevalueproposition. [Provenindustryexample]for/of[newdomain]. Example:“Flickrforvideo.” 4.PeterSandeen’sValueProposition PeterSandeensaystheideaisto“hitpeopleovertheheadwithwhatmakesyoudifferent.” Whatmakesyouvaluable?(Collectallofthemostpersuasivereasonspeopleshouldnoticeyouandtaketheactionyou’reaskingfor.) Canyouprovethat?(Usestudies,testimonials,socialproof,etc.toverifyyourclaim.) 5.Customer-Problem-Solution VlaskovitsandCooperusewhattheycallaCustomer-Problem-Solutionvaluepropositiontemplate. Customer:[whoyourtargetaudienceis] Problem:[whatproblemyou’resolvingforthecustomer] Solution:[whatisyoursolutiontotheproblem] Example:“Customer:Ibelievemybestcustomersaresmallandmedium-sizedbusiness(SMB)markets.Problem:WhocannoteasilymeasurecampaignROIbecauseexistingsolutionsaretooexpensive,complicatedtodeploy,displayadizzyingarrayofnon-actionablecharts.Solution:Lowcost,easytodeployanalyticssystemdesignedfornon-technicalmarketerswhoneedactionablemetrics.” 6.DaveMcClure’sElevatorRide DaveMcCluresuggestsa3-stepchecklistforwritingyouruniquevalueproposition. Short,simple,memorable;what,how,why. 3keywordsorphrases KISS(noexpertjargon) Example:“Mint.comisthefree,easywaytomanageyourmoneyonline.” That’sit!Inthisguide,youlearnedwhatavaluepropositionis,andyousaw32valuepropositionexamplesthatareimpossibletoresist.Youalsolearnedhowtowriteavaluepropositionwithavaluepropositioncanvasand6templates. Nowit’syourturn.Goaheadandusetheseexamplesasinspirationtocraftyourvalueproposition,soyoucanstartstandingoutfromthecompetition! GetStartedWithOptinMonsterToday! BONUS:Done-For-YouCampaignSetup($297value)Ourconversionexpertswilldesign1freecampaignforyoutogetmaximumresults–absolutelyFREE!Clickheretogetstarted→ Wehopeyouenjoyedthispost.Ifyoudid,you’lldefinitelywanttocheckoutthefollowingresources: 40ExitPopupHacksThatWillGrowYourSubscribersandRevenue 38BestLeadGenerationSoftwareandToolstoGrowYourBusiness 69HighlyEffectiveLeadGenerationMagnetstoGrowYourEmailList Thesearticleswillhaveeverythingyouneedtouseyourvaluepropositiontoattractbetterleads,growyouremaillist,andscaleyourbusinesstoday! ShareTweetSharePin PublishedbyMaryFernandez MaryFernandezisaprofessionalblogger.Whenshe’snotatherdesk,youcanusuallyfindMaryexploringsunnySanDiego,CAwithherlaptop,husband,andthreekidsintow. Comments ThomasGriffin July22,2021at9:00am Thanksforreadingthisarticle–Ihopeyoufoundithelpful. IwantedtoletyouknowaboutourpowerfulExitIntent®technologythatconvertsabandoningwebsitevisitorsintoemailsubscribersandcustomers.Typically70%ofthepeoplewhovisityourwebsitewillleaveandneverreturn,meaningallthosemarketingeffortstoreachthemhavegonetowaste. OptinMonster’sExitIntent®technologydetectsuserbehaviorandpromptsthemwithatargetedcampaignattheprecisemomenttheyareabouttoleave. Youcanunlockthispowerfultechnology100%freewhenyoupurchaseourOptinMonsterProplan. GetstartedwithOptinMonstertodayandseewhy1,000,000+chooseOptinMonstertogetmoresubscribersandcustomers. ThomasGriffin PresidentofOptinMonster RogerRowles February23,2017at11:49am Wow,thereissomerealvalueinthispost.ExactlywhatIneeded!Thankyou! Reply KeriEngel February23,2017at12:43pm Thankyou,Roger!Gladithelpedyouout🙂Ifyou’dlike,youcanfollowusonTwitterformorefreemarketingresources. Reply vicky March17,2019at12:18pm amazingdraft..reallyhelpfulformeattherighttime… Reply SarahMatz May8,2019at11:20pm Theseseemmoreliketaglinesorheadlinesthanvaluepropositions. Reply JacindaSantora May9,2019at5:21pm You’reontherighttrack,Sarah!Valuepropositionscanoftenbeshortenedintotaglinesorslogans. Reply SunitaCB July26,2021at9:22am Hi.Iamintheprocessofdevelopingavaluepropositionformyproductsiteandfoundthewayyousimplifiedthecanvasandthetemplatestobereallyuseful.Thanksforputtingittogetherandsharingit. Reply NathanThompson July26,2021at9:43am Thankssomuch,andwe’rehappyyoufoundithelpful🙂 Reply SrinivasChukka December9,2021at11:16pm Wow!suchabeautifularticle.Ireaditinfull.Thankyouverymuchforsharingyourexperience.Iappreciateyourexcellentarticle. Reply AddaCommentCancelreplyWe'regladyouhavechosentoleaveacomment.Pleasekeepinmindthatallcommentsaremoderatedaccordingtoourprivacypolicy,andalllinksarenofollow.DoNOTusekeywordsinthenamefield.Let'shaveapersonalandmeaningfulconversation. 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