Merchant - Wikipedia
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A merchant is a person who trades in commodities produced by other people, especially one who trades with foreign countries. Historically, a merchant is ...
Merchant
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Forotheruses,seeMerchant(disambiguation).
Businesspersonwhotradesincommoditiesthatwereproducedbyothers
MerchantsfromHollandandtheMiddleEasttrading.
Amerchantisapersonwhotradesincommoditiesproducedbyotherpeople,especiallyonewhotradeswithforeigncountries.Historically,amerchantisanyonewhoisinvolvedinbusinessortrade.Merchantshaveoperatedforaslongasindustry,commerce,andtradehaveexisted.In16th-centuryEurope,twodifferenttermsformerchantsemerged:meerseniersreferredtolocaltraders(suchasbakersandgrocers)andkoopman(Dutch:koopman)referredtomerchantswhooperatedonaglobalstage,importingandexportinggoodsovervastdistancesandofferingadded-valueservicessuchascreditandfinance.
Thestatusofthemerchanthasvariedduringdifferentperiodsofhistoryandamongdifferentsocieties.Inmoderntimes,thetermmerchanthasoccasionallybeenusedtorefertoabusinesspersonorsomeoneundertakingactivities(commercialorindustrial)forthepurposeofgeneratingprofit,cashflow,sales,andrevenueusingacombinationofhuman,financial,intellectualandphysicalcapitalwithaviewtofuelingeconomicdevelopmentandgrowth.
Ascaleorbalanceisoftenusedtosymboliseamerchant
Merchantshavebeenknownforaslongashumanshaveengagedintradeandcommerce.MerchantsandmerchantnetworksoperatedinancientBabyloniaandAssyria,China,Egypt,Greece,India,Persia,Phoenicia,andRome.DuringtheEuropeanmedievalperiod,arapidexpansionintradeandcommerceledtotheriseofawealthyandpowerfulmerchantclass.TheEuropeanageofdiscoveryopenedupnewtradingroutesandgaveEuropeanconsumersaccesstoamuchbroaderrangeofgoods.Fromthe1600s,goodsbegantotravelmuchfurtherdistancesastheyfoundtheirwayintogeographicallydispersedmarket-places.FollowingtheopeningofAsiatoEuropeantradeandthediscoveryoftheNewWorld,merchantsimportedgoodsoververylongdistances:calicoclothfromIndia,porcelain,silkandteafromChina,spicesfromIndiaandSouth-EastAsiaandtobacco,sugar,rumandcoffeefromtheNewWorld.Bytheeighteenthcentury,anewtypeofmanufacturer-merchanthadstartedtoemergeandmodernbusinesspracticeswerebecomingevident.
Contents
1Etymologyandusage
2Typesofmerchant
3History
3.1Merchantsinantiquity
3.2Merchantsinthemedievalperiod
3.3Merchantsinthemodernera
4Inart
5Inarchitecture
6Seealso
7References
8Sourcesandfurtherreading
9Externallinks
Etymologyandusage[edit]
CostumesofmerchantsfromBrabantandAntwerp,engravingbyAbrahamdeBruyn,1577
TheEnglishterm,merchantcomesfromtheMiddleEnglish,marchant,whichitselforiginatedfromtheVulgarLatinmercatantormercatans,formedfrompresentparticipleofmercatare('totrade,totrafficortodealin').[1]Thetermreferstoanytypeofreseller,butcanalsobeusedwithaspecificqualifiertosuggestapersonwhodealsinagivencharacteristicsuchasspeedmerchant,whichrefertosomeonewhoenjoysfastdriving;noisemerchant,whichreferstoagroupofmusicalperformers;[2]dreammerchant,whichreferstosomeonewhopeddlesidealisticvisionaryscenarios;merchantofwar,whichrefersdisparaginglytoproponentsofwar.[citationneeded]
ElizabethHonighasarguedthatconceptsrelatingtotheroleofamerchantbegantochangeinthemid-16thcentury.TheDutchterm,koopman,becamerathermorefluidduringthe16thcenturywhenAntwerpwasthemostglobalmarkettowninEurope.Twodifferentterms,foramerchant,begantobeused,meerseniersreferredtolocalmerchantsincludingbakers,grocers,sellersofdairyproductsandstall-holders,whilethealternateterm,koopman,referredtothosewhotradedingoodsorcreditonalargescale.Thisdistinctionwasnecessarytoseparatethedailytradethatthegeneralpopulationunderstoodfromtherisingranksoftraderswhotookuptheirplacesonaworldstageandwereseenasquitedistantfromeverydayexperience.[3]
Typesofmerchant[edit]
Thissectionneedsadditionalcitationsforverification.Pleasehelpimprovethisarticlebyaddingcitationstoreliablesources.Unsourcedmaterialmaybechallengedandremoved.Findsources: "Merchant" – news ·newspapers ·books ·scholar ·JSTOR(August2021)(Learnhowandwhentoremovethistemplatemessage)
Broadly,merchantscanbeclassifiedintotwocategories:
Awholesalemerchantoperatesinthechainbetweentheproducerandretailmerchant,typicallydealinginlargequantitiesofgoods.[4]Inotherwords,awholesalerdoesnotselldirectlytoend-users.Somewholesalemerchantsonlyorganizethemovementofgoodsratherthanmovethegoodsthemselves.
Aretailmerchantorretailersellsmerchandisetoend-usersorconsumers(includingbusinesses),usuallyinsmallquantities.Ashop-keeperisanexampleofaretailmerchant.
However,theterm'merchant'isoftenusedinavarietyofspecialisedcontextssuchasinmerchantbanker,merchantnavyormerchantservices.
History[edit]
Seealso:Retail§ history,Market(place),andHistoryofmarketing
Merchantsinantiquity[edit]
Phoeniciantraderoutemap
Merchantshaveexistedaslongashumanshaveconductedbusiness,tradeorcommerce.[5][6][7][8][9][10]Amerchantclassoperatedinmanypre-modernsocieties.Open-air,publicmarkets,wheremerchantsandtraderscongregated,functionedinancientBabyloniaandAssyria,China,Egypt,Greece,India,Persia,PhoeniciaandRome.Thesemarketstypicallyoccupiedaplaceinthetown'scentre.Surroundingthemarket,skilledartisans,suchasmetal-workersandleatherworkers,occupiedpremisesinalleywaysthatledtotheopenmarket-place.Theseartisansmayhavesoldwaresdirectlyfromtheirpremises,butalsopreparedgoodsforsaleonmarketdays.[11][needquotationtoverify]InancientGreecemarketsoperatedwithintheagora(openspace),andinancientRomeintheforum.Rome'sforumsincludedtheForumRomanum,theForumBoariumandTrajan'sForum.TheForumBoarium,oneofaseriesofforavenaliaorfoodmarkets,originated,asitsnamesuggests,asacattlemarket.[12]
Trajan'sForumwasavastexpanse,comprisingmultiplebuildingswithshopsonfourlevels.TheRomanforumwasarguablytheearliestexampleofapermanentretailshop-front.[13]
Inantiquity,exchangeinvolveddirectsellingthroughpermanentorsemi-permanentretailpremisessuchasstall-holdersatmarketplacesorshop-keeperssellingfromtheirownpremisesorthroughdoor-to-doordirectsalesviamerchantsorpeddlers.[citationneeded]Thenatureofdirectsellingcentredaroundtransactionalexchange,wherethegoodswereonopendisplay,allowingbuyerstoevaluatequalitydirectlythroughvisualinspection.Relationshipsbetweenmerchantandconsumerwereminimal[14]oftenplayingintopublicconcernsaboutthequalityofproduce.[15]
PhoenicianmerchantstradedacrosstheentireMediterraneanregion
ThePhoeniciansbecamewellknownamongstcontemporariesas"tradersinpurple"–areferencetotheirmonopolyoverthepurpledyeextractedfromthemurexshell.[16]ThePhoenicianspliedtheirshipsacrosstheMediterranean,becomingamajortradingpowerbythe9thcenturyBCE.Phoenicianmerchanttradersimportedandexportedwood,textiles,glassandproducesuchaswine,oil,driedfruitandnuts.TheirtradingnecessitatedanetworkofcoloniesalongtheMediterraneancoast,stretchingfrommodern-dayCretethroughtoTangiers(inpresent-dayMorocco)andnorthwardtoSardinia.[17]ThePhoeniciansnotonlytradedintangiblegoods,butwerealsoinstrumentalintransportingthetrappingsofculture.ThePhoenicians'extensivetradenetworksnecessitatedconsiderablebook-keepingandcorrespondence.Inaround1500 BCE,thePhoeniciansdevelopedascriptwhichwasmucheasiertolearnthatthepictographicsystemsusedinancientEgyptandMesopotamia.Phoeniciantradersandmerchantswerelargelyresponsibleforspreadingtheiralphabetaroundtheregion.[18]PhoenicianinscriptionshavebeenfoundinarchaeologicalsitesatanumberofformerPhoeniciancitiesandcoloniesaroundtheMediterranean,suchasByblos(inpresent-dayLebanon)andCarthageinNorthAfrica.[19]
WallpaintingfromPompeiidepictingeverydayactivitiesatamarket-place
Mosaicshowinggarumcontainer,fromthehouseofUmbriciusScaurusofPompeii.Theinscriptionwhichreads"G(ari)F(los)SCO(mbri)SCAURIEXOFFI(CI)NASCAURI"hasbeentranslatedas"Theflowerofgarum,madeofthemackerel,aproductofScaurus,fromtheshopofScaurus"
Thesocialstatusofthemerchantclassvariedacrosscultures;rangingfromhighstatus(thememberseveneventuallyachievingtitlessuchasthatofMerchantPrinceorNabob)tolowstatus,asinChina,GreeceandRomancultures,owingtothepresumeddistastefulnessofprofitingfrom"mere"traderatherthanfromlabororthelaborofothersasinagricultureandcraftsmanship.[20]TheRomansdefinedmerchantsortradersinaverynarrowsense.Merchantswerethosewhoboughtandsoldgoods,whilelandownerswhosoldtheirownproducewerenotclassedasmerchants.Beingalandownerwasa"respectable"occupation.Ontheotherhand,theRomansdidnotconsidertheactivitiesofmerchants"respectable".[21]IntheancientcitiesoftheMiddleEast,wherethebazaarwasthecity'sfocalpointandheartbeat,merchantswhoworkedinbazaarenjoyedhighsocialstatusandformedpartoflocalelites.[22]InMedievalWesternEurope,theChristianchurch,whichcloselyassociatedmerchants'activitieswiththesinofusury,criticisedthemerchantclass,stronglyinfluencingattitudestowardsthem.[23]
InGreco-Romansociety,merchantstypicallydidnothavehighsocialstatus,thoughtheymayhaveenjoyedgreatwealth.[24]UmbriciusScauras,forexample,wasamanufacturerandtraderoffishsauce(alsoknownasgarum)inPompeii,circa35C.E.Hisvilla,situatedinoneofthewealthierdistrictsofPompeii,wasverylargeandornatelydecoratedinashowofsubstantialpersonalwealth.Mosaicpatternsinthefloorofhisatriumweredecoratedwithimagesofamphoraebearinghispersonalbrandandinscribedwithqualityclaims.Oneoftheinscriptionsonthemosaicamphorareads"G(ari)F(los)SCO[m]/SCAURI/EXOFFI[ci]/NASCAU/RI"whichtranslatesas"Theflowerofgarum,madeofthemackerel,aproductofScaurus,fromtheshopofScaurus".Scauras'fishsaucehadareputationforveryhighqualityacrosstheMediterranean;itsfametravelledasfarawayasmodernsouthernFrance.[25]OthernotableRomanmerchantsincluded:MarcusJuliusAlexander(16–44CE),SergiusOrata(fl.c.95BCE)andAnniusPlocamus(1stcenturyCE).[citationneeded]
IntheRomanworld,localmerchantsservedtheneedsofthewealthierlandowners.Whilethelocalpeasantry,whoweregenerallypoor,reliedonopen-airmarketplacestobuyandsellproduceandwares,majorproducerssuchasthegreatestatesweresufficientlyattractiveformerchantstocalldirectlyattheirfarm-gates.Theverywealthylandownersmanagedtheirowndistribution,whichmayhaveinvolvedexporting.[26]Marketswerealsoimportantcentresofsociallife,andmerchantshelpedtospreadnewsandgossip.[27]
Thenatureofexportmarketsinantiquityiswelldocumentedinancientsourcesandinarchaeologicalcase-studies.BothGreekandRomanmerchantsengagedinlong-distancetrade.AChinesetextrecordsthataRomanmerchantnamedLunreachedsouthernChinain226CE.ArchaeologistshaverecoveredRomanobjectsdatingfromtheperiod27BCEto37CEfromexcavationsitesasfarafieldastheKushanandIndusports.TheRomanssoldpurpleandyellowdyes,brassandiron;theyacquiredincense,balsam,expensiveliquidmyrrhandspicesfromtheNearEastandIndia,finesilkfromChina[28]andfinewhitemarbledestinedfortheRomanwholesalemarketfromArabia.[29]
ForRomanconsumers,thepurchaseofgoodsfromtheEastwasasymbolofsocialprestige.[30]
Merchantsinthemedievalperiod[edit]
MarcoPolowasamongtheearliestEuropeanmerchantstotraveltotheOrient,helpingtoopenituptotradeinthe13thcentury
MedievalEnglandandEuropewitnessedarapidexpansionintradeandtheriseofawealthyandpowerfulmerchantclass.BlintiffhasinvestigatedtheearlyMedievalnetworksofmarkettownsandsuggeststhatbythe12thcenturytherewasanupsurgeinthenumberofmarkettownsandtheemergenceofmerchantcircuitsastradersbulkedupsurplusesfromsmallerregional,differentdaymarketsandresoldthematthelargercentralisedmarkettowns.Peddlersoritinerantmerchantsfilledanygapsinthedistributionsystem.[31]Fromthe11thcentury,theCrusadeshelpedtoopenupnewtraderoutesintheNearEast,whiletheadventurerandmerchant,MarcoPolostimulatedinterestinthefarEastinthe13thcentury.Medievalmerchantsbegantotradeinexoticgoodsimportedfromdistantshoresincludingspices,wine,food,furs,finecloth(notablysilk),glass,jewelleryandmanyotherluxurygoods.Markettownsbegantospreadacrossthelandscapeduringthemedievalperiod.[citationneeded]
MerchantguildsbegantoformduringtheMedievalperiod.AfraternityformedbythemerchantsofTielinGelderland(inpresent-dayNetherlands)in1020isbelievedtobethefirstexampleofaguild.Theterm,guildwasfirstusedforgildamercatoriaandreferredtobodyofmerchantsoperatingoutofSt.Omer,Franceinthe11thcentury.Similarly,London'sHansewasformedinthe12thcentury.[32]Theseguildscontrolledthewaythattradewastobeconductedandcodifiedrulesgoverningtheconditionsoftrade.Rulesestablishedbymerchantguildswereoftenincorporatedintothechartersgrantedtomarkettowns.Intheearly12thcentury,aconfederationofmerchantguilds,formedouttheGermancitiesofLübeckandHamburg,knownas"TheHanseaticLeague"cametodominatetradearoundtheBalticSea.Bythe13thand14thcenturies,merchantguildshadsufficientresourcestohaveerectedguildhallsinmanymajormarkettowns.[33]
MediterraneanportwithTurkishmerchantsbyAdriaenvanderKabel,1682
Duringthethirteenthcentury,Europeanbusinessesbecamemorepermanentandwereabletomaintainsedentarymerchantsandasystemofagents.Merchantsspecialisedinfinancing,organisationandtransportwhileagentsweredomiciledoverseasandactedonbehalfofaprincipal.ThesearrangementsfirstappearedontheroutefromItalytotheLevant,butbytheendofthethirteenthcenturymerchantcoloniescouldbefoundfromParis,London,Bruges,Seville,BarcelonaandMontpellier.Overtimethesepartnershipsbecamemorecommonplaceandledtothedevelopmentoflargetradingcompanies.Thesedevelopmentsalsotriggeredinnovationssuchasdouble-entrybook-keeping,commercialaccountancy,internationalbankingincludingaccesstolinesofcredit,marineinsuranceandcommercialcourierservices.Thesedevelopmentsaresometimesknownasthecommercialrevolution.[34]
LucaClericihasmadeadetailedstudyofVicenza'sfoodmarketduringthesixteenthcentury.Hefoundthatthereweremanydifferenttypesofmerchantsoperatingoutofthemarkets.Forexample,inthedairytrade,cheeseandbutterwassoldbythemembersoftwocraftguilds(i.e.,cheesemongerswhowereshopkeepers)andthatoftheso-called‘resellers’(hucksterssellingawiderangeoffoodstuffs),andbyothersellerswhowerenotenrolledinanyguild.Cheesemongers’shopsweresituatedatthetownhallandwereverylucrative.Resellersanddirectsellersincreasedthenumberofsellers,thusincreasingcompetition,tothebenefitofconsumers.Directsellers,whobroughtproducefromthesurroundingcountryside,soldtheirwaresthroughthecentralmarketplaceandpricedtheirgoodsatconsiderablylowerratesthancheesemongers.[35]
AmerchantmakinguptheaccountbyKatsushikaHokusai.
From1300throughtothe1800salargenumberofEuropeancharteredandmerchantcompanieswereestablishedtoexploitinternationaltradingopportunities.TheCompanyofMerchantAdventurersofLondon,charteredin1407,controlledmostofthefineclothimports[36]whiletheHanseaticLeaguecontrolledmostofthetradeintheBalticSea.AdetailedstudyofEuropeantradebetweenthethirteenthandfifteenthcenturydemonstratesthattheEuropeanageofdiscoveryactedasamajordriverofchange.In1600,goodstravelledrelativelyshortdistances:grain5–10miles;cattle40–70miles;woolandwollencloth20–40miles.However,intheyearsfollowingtheopeningupofAsiaandthediscoveryoftheNewWorld,goodswereimportedfromverylongdistances:calicoclothfromIndia,porcelain,silkandteafromChina,spicesfromIndiaandSouth-EastAsiaandtobacco,sugar,rumandcoffeefromtheNewWorld.[37]
InMesoamerica,atieredsystemoftradersdevelopedindependently.Thelocalmarkets,wherepeoplepurchasedtheirdailyneedswereknownastianguiswhilepochtecareferredtolong-distance,professionalmerchantstraderswhoobtainedraregoodsandluxuryitemsdesiredbythenobility.Thistradingsystemsupportedvariouslevelsofpochteca–fromveryhighstatusmerchantsthroughtominortraderswhoactedasatypeofpeddlertofillingapsinthedistributionsystem.[38]TheSpanishconquerorscommentedontheimpressivenatureofthelocalandregionalmarketsinthe15thcentury.TheMexica(Aztec)marketofTlatelolcowasthelargestinalltheAmericasandsaidtobesuperiortothoseinEurope.[39]
InmuchofRenaissanceEuropeandevenafter,merchanttraderemainedseenasalowlyprofessionanditwasoftensubjecttolegaldiscriminationorrestrictions,althoughinafewareasitsstatusbegantoimprove.[40][41][42][43][44][45]
Merchantsinthemodernera[edit]
Themoderneraisgenerallyunderstoodtorefertoperiodthatstartedwiththeriseofconsumercultureinseventeenth-andeighteenth-centuryEurope.[46][needquotationtoverify]
Asstandardsoflivingimprovedinthe17thcentury,consumersfromabroadrangeofsocialbackgroundsbegantopurchasegoodsthatwereinexcessofbasicnecessities.Anemergentmiddleclassorbourgeoisiestimulateddemandforluxurygoods,andtheactofshoppingcametobeseenasapleasurablepastimeorformofentertainment.[47]
Merchantsengagedininternationaltradebegantodevelopamoreoutward-lookingmindset
AsBritaincontinuedcolonialexpansion,largecommercialorganisationscametoprovideamarketformoresophisticatedinformationabouttradingconditionsinforeignlands.DanielDefoe(c.1660–1731),aLondonmerchant,publishedinformationontradeandeconomicresourcesofEngland,ScotlandandIndia.[48][49]Defoewasaprolificpamphleteer.Hismanypublicationsincludetitlesdevotedtotrade,including:TradeofBritainStated(1707);TradeofScotlandwithFrance(1713);TheTradetoIndiaCriticallyandCalmlyConsidered(1720)andAPlanoftheEnglishCommerce(1731);allpamphletsthatbecamehighlypopularwithcontemporarymerchantsandbusinesshouses.[50]
Armeniansoperatedasaprominenttradenationduringthe17thcentury.Theystoodoutininternationaltradeduetotheirvastnetwork–mostlybuiltbyArmenianmigrantsspreadacrossEurasia.Armenianshadestablishedprominenttrade-relationswithallbigexportplayerssuchasIndia,China,Persia,theOttomanEmpire,England,Venice,theLevant,etc.SoontheycapturedEasternandWesternEurope,Russia,theLevant,theMiddleEast,CentralAsia,India,andtheFarEasttraderoutes,carryingoutmostlycaravan-tradeactivities.AsignificantreasonforArmenians'massiveinvolvementininternationaltradewastheirgeographiclocation–theArmenianlandsstandatthecrossroadsbetweenAsiaandEurope.Anotherreasonwastheirreligion,astheywereaChristiannationisolatedbetweenMuslimIranandMuslimTurkey.EuropeanChristianspreferredtocarryouttradewithChristiansintheregion.[51]
Eighteenth-centurymerchantswhotradedinforeignmarketsdevelopedanetworkofrelationshipswhichcrossednationalboundaries,religiousaffiliations,familyties,andgender.Thehistorian,Vannneste,hasarguedthatanew"cosmopolitanmerchantmentality"basedontrust,reciprocityandacultureofcommunalsupportdevelopedandhelpedtounifytheearlymodernworld.Giventhatthesecosmopolitanmerchantswereembeddedwithintheirsocietiesandparticipatedinthehighestlevelofexchange,theytransferredamoreoutward-lookingmindsetandsystemofvaluestotheircommercial-exchangetransactions,andalsohelpedtodisseminateamoreglobalawarenesstobroadersocietyandthereforeactedasagentsofchangeforlocalsociety.Successful,open-mindedcosmopolitanmerchantsbegantoacquireamoreesteemedsocialpositionwithinthepoliticalelites.Theywereoftensoughtasadvisorsforhigh-levelpoliticalagents.[52]TheEnglishnabobsbelongtothisera.
Bytheeighteenthcentury,anewtypeofmanufacturer-merchantwasemergingandmodernbusinesspracticeswerebecomingevident.Manymerchantsheldshowcasesofgoodsintheirprivatehomesforthebenefitofwealthierclients.[53]SamuelPepys,forexample,writingin1660,describesbeinginvitedtothehomeofaretailertoviewawoodenjack.[54]McKendrick,BrewerandPlumbfoundextensiveevidenceofeighteenth-centuryEnglishentrepreneursandmerchantsusing"modern"marketingtechniques,includingproductdifferentiation,salespromotionandloss-leaderpricing.[55]Englishindustrialists,JosiahWedgewood(1730–1795)andMatthewBoulton(1728–1809),areoftenportrayedaspioneersofmodernmass-marketingmethods.[56]Wedgewoodwasknowntohaveusedmarketingtechniquessuchasdirectmail,travellingsalesmenandcataloguesintheeighteenthcentury.[57]Wedgewoodalsocarriedoutseriousinvestigationsintothefixedandvariablecostsofproductionandrecognisedthatincreasedproductionwouldleadtolowerunit-costs.Healsoinferredthatsellingatlowerpriceswouldleadtohigherdemandandrecognisedthevalueofachievingscaleeconomiesinproduction.Bycuttingcostsandloweringprices,Wedgewoodwasabletogeneratehigheroverallprofits.[58]Similarly,oneofWedgewood'scontemporaries,MatthewBoulton,pioneeredearlymass-productiontechniquesandproductdifferentiationathisSohoManufactoryinthe1760s.Healsopracticedplannedobsolescenceandunderstoodtheimportanceof"celebritymarketing"–thatissupplyingthenobility,oftenatpricesbelowcost–andofobtainingroyalpatronage,forthesakeofthepublicityandkudosgenerated.[59]BothWedgewoodandBoultonstagedexpansiveshowcasesoftheirwaresintheirprivateresidencesorinrentedhalls.[60]
Eighteenth-centuryAmericanmerchants,whohadbeenoperatingasimportersandexporters,begantospecialiseineitherwholesaleorretailroles.Theytendednottospecialiseinparticulartypesofmerchandise,oftentradingasgeneralmerchants,sellingadiverserangeofproducttypes.Thesemerchantswereconcentratedinthelargercities.Theyoftenprovidedhighlevelsofcreditfinancingforretailtransactions.[61]
Inthenineteenthcentury,merchantsandmerchanthousesplayedaroleinopeningupChinaandthePacifictoAnglo-Americantradeinterests.NoteforexampleJardineMatheson&Co.andthemerchantsofNewSouthWales.Othermerchantsprofitedfromnaturalresources(theHudson'sBayCompanytheoreticallycontrolledmuchofNorthAmerica,nameslikeRockefellerandNobeldominatedtradeinoilintheUSandintheRussianEmpire),whilestillothersmadefortunesfromexploitingnewinventions–sellingspaceonandcommoditiescarriedbyrailwaysandsteamships.
Infullyplannedeconomiesofthe20thcentury,plannersreplacedmerchantsinorganisingthedistributionofgoodsandservices.[62]
However,merchants,increasinglylabelledwitheuphemismssuchas"industrialists","businessmen","entrepreneurs"or"oligarchs",[63]
continuetheiractivitiesinthe21stcentury.ThewealthandinfluenceoffiguressuchasJeffBezos,BillGatesandJackMatestifytotheongoingimportanceofmerchandising.
Inart[edit]
ElizabethHonighasarguedthatartists,especiallytheDutchpaintersofAntwerp,developedafascinationwithmerchantsfromthemid-16thcentury.Atthistime,theeconomywasundergoingprofoundchanges–capitalismemergedasthedominantsocialorganisationreplacingearliermodesofproduction.Merchantswereimportingproducefromafar–grainfromtheBaltic,textilesfromEngland,winefromGermanyandmetalsfromvariouscountries.Antwerpwasthecentreofthisnewcommercialworld.Thepublicbegantodistinguishbetweentwotypesofmerchant,theeersenierswhowerelocalmerchantsincludingbakers,grocers,sellersofdairyproductsandstall-holders,andthekoopman,whichwereanew,emergentclassoftraderwhodealtingoodsorcreditonalargescale.WiththeriseofaEuropeanmerchantclass,thisdistinctionwasnecessarytoseparatethedailytradethatthegeneralpopulationunderstoodfromtherisingranksoftraderswhooperatedonaworldstageandwereseenasquitedistantfromeverydayexperience.[64]Thewealthiermerchantsalsohadthemeanstocommissionartworkswiththeresultthatindividualmerchantsandtheirfamiliesbecameimportantsubjectmatterforartists.Forinstance,HansHolbeintheyoungerpaintedaseriesofportraitsofHanseaticmerchantsworkingoutofLondon'sSteelyardinthe1530s.[65]TheseincludedincludingGeorgGieseofDanzig;HillebrantWedighofCologne;DirkTybisofDuisburg;HansofAntwerp,HermannWedigh,JohannSchwarzwald,CyriacusKale,DerichBornandDerickBerck.[66]Paintingsofgroupsofmerchants,notablyofficersofthemerchantguilds,alsobecamesubjectmatterforartistsanddocumentedtheriseofimportantmercantileorganisations.[citationneeded]
Inrecentart:DutchphotographerLoesHeerinkspendhoursonbridgesinHanoitotakepicturesofVietnamesestreetMerchants.ShepublishedabookcalledMerchantsinMotion:theartofVietnameseStreetVendors.[67]
AJewishmerchantandhisfamilybyPaoloUccello1465-1469
TheArnolfiniPortrait,believedtobeofItalianmerchant,GiovannideNicolaoArnolfiniwithhiswife,byJanvanEyck,c.1434
Lorenzode'Medici,merchant,Florentinebust,14thor15thcentury
MathiasMulich(1470-1528),MerchantinLübeck,byJacobClaeszvanUtrecht,c.1522
PortraitofAntonFuggerbyHansMalerzuSchwaz,c.1525
PortraitofGeorgeGisze,themerchant,byHansHolbeintheYounger,c1532
PortraitofamemberoftheWedighmerchantfamilybyHansHolbeintheYounger,c.1532
TheHanseaticmerchant,CyriacusKale,byHansHolbeintheYounger,c.1533
AHanseaticmerchant,byHansHolbeintheYounger,c1538
PortraitofaMerchantbyCorneilledeLyon,c.1541
SirThomasGreshambyAnthonisMor,c.1560.
CornelisvanderGeest,merchantofAntwerp,byAnthonyvanDyck,c.1620
PortraitofNicolaesvanderBorght,merchantofAntwerpbyVanDyk,1625–35
Portraitoftheclothmerchant,AbrahamdelCourtandhiswifeMariadeKeerssegieterbyBartelmeusvanderHelst,c.1654
FrederickRihel,amerchantonhorsebackbyRembrandt,c.1663
PortraitofAmsterdammerchant,CornelisNuyts(1574-1661)byJürgenOvens
PortraitofJoshuavanBelle,merchantinSpainbyBartoloméEstebanMurillo,c.1670
PortraitofPieterCnoll,seniormerchantofBatavia,withfamily,byJacobJanzCoeman,c.1655
TheMerchantbyAbrahamvanStrijc.1800
CasparVoght,Germanmerchant,1801byJean-LaurentMosnier
JoshuaWatson,Englishwinemerchant,1863
TheCarpetMerchantbyJean-LéonGérôme,c1887
MerchantSytovbyanonymous(Rybinskmuseum),mid-19thcentury
GovernorsoftheWineMerchant'sGuildbyFerdinandBol,c.1680
TheSyndicsoftheDrapers'GuildbyRembrandt,c.1662
FourofficersoftheAmsterdamCoopersandwine-rackersGuildbyGerbrandJanszvandenEeckhout,c.1660
ReceptionofJanKareldeCordesattheguildhallbyBalthasarvandenBossche,c.1711
Inarchitecture[edit]
Althoughmerchanthallswereknowninantiquity,theyfellintodisuseandwerenotreinventeduntilEurope'sMedievalperiod.[68]Duringthe12thcentury,powerfulguildswhichcontrolledthewaythattradewasconductedwereestablishedandwereoftenincorporatedintothechartersgrantedtomarkettowns.Bythe13thand14thcenturies,merchantguildshadacquiredsufficientresourcestoerectguildhallsinmanymajormarkettowns.[69]Manybuildingshaveretainedthenamesderivedfromtheirformeruseasthehomeorplaceofbusinessofmerchants:[citationneeded]
TheMerchant'sHouse,Kirkcaldy,Scotland
MerchantTower,Kentucky,USA
Medievalmerchant'shouse,Southampton,England
TudorMerchant'sHall,Southampton,England
Drapers'Hall,Coventry,England
TheBlacksmiths'GuildHall,Venice,Italy
Shoemakers'GuildHall,Venice,Italy
Brodhaus,Bakers'Guild,Einbeck,Germany
Knochenhaueramtshaus,Butcher'sguildhall,Hildesheim,Germany
TheButcher'sHall,Antwerp,Belgium
TheHanseaticLeagueBuilding,Antwerp,16thcentury
Seealso[edit]
Businessperson
Capitalism
Chapmen
Commerce
Costermonger
Distribution
Entrepreneur
Freemarket
Freetrade
Guild
Guildhall
Hawker
Historyofmarketing
Judaism
Licensedvictualler
Market(place)
Mercantilism
Merchantaccount
Merchantmarine
Peddler
Phoeniciansandwine
Pochteca
Retail
Romancommerce
Barker(occupation)
References[edit]
References
^Merriam-WebsterDictionary,https://www.merriam-webster.com/dictionary/merchant
^OnlineDictionaryofEtymology,http://www.etymonline.com/index.php?term=merchant
^Honig,E.A.,Painting&theMarketinEarlyModernAntwerp,YaleUniversityPress,1998,pp4–10
^LongmanDictionaryofContemporaryEnglish,2013.mer‧chant
^Demirdjian,Z.S.,"RiseandFallofMarketinginMesopotamia:AConundrumintheCradleofCivilization,"InTheFutureofMarketing'sPast:Proceedingsofthe12thAnnualConferenceonHistoricalAnalysisandResearchinMarketing,LeightonNeilson(ed.),CA,Longman,AssociationforAnalysisandResearchinMarketing,2005
^RahulOka&ChapurukhaM.Kusimba,"TheArchaeologyofTradingSystems,Part1:TowardsaNewTradeSynthesis,"TheArchaeologyofTradingSystems,Part1:TowardsaNewTradeSynthesis,"JournalofArchaeologicalResearch,Vol.16,pp339–395
^Bar-Yosef,O.,"TheUpperPaleolithicRevolution,"AnnualReviewofAnthropology,Vol.31,pp363–393
^Alberti,M.E.,"TradeandWeighingSystemsintheSouthernAegeanfromtheEarlyBronzeAgetotheIronAge:HowChangingCircuitsInfluencedGlobalMeasures,"inMolloy,B.(ed.),OfOdysseysandOddities:ScalesandModesofInteractionBetweenPrehistoricAegeanSocietiesandtheirNeighbours,[SheffieldStudiesinAegeanArchaeology],Oxford,Oxbow,(E-Book),2016
^Bintliff,J.,"GoingtoMarketinAntiquity,"InStuttgarterKolloquiumzurHistorischenGeographiedesAltertums,EckartOlshausenandHolgerSonnabend(eds),Stuttgart,FranzSteiner,2002,pp209–250
^Shaw,E.H.,“AncientandMedievalMarketing,"Chapter2in:Jones,D.G.B.andTadajewski,M.,TheRoutledgeCompaniontoMarketingHistory,Routledge,2016,pp23–24
^Bintliff,J.,"GoingtoMarketinAntiquity,"InStuttgarterKolloquiumzurHistorischenGeographiedesAltertums,EckartOlshausenandHolgerSonnabend(eds),Stuttgart,FranzSteiner,2002,pp209–250:https://books.google.com/books?id=IAMK1952av4C
^
Parker,JohnHenry(1876)."TheOtherForums".TheForumRomanum.Oxford:JamesParker&Company.p. 42.Retrieved29June2019.TheForumBoariumwasthecattle-marketorSmithfieldofancientRome[...].
^Coleman,P.,ShoppingEnvironments,Elsevier,Oxford,2006,p.28
^
Shaw,EricH.(2016)."2:Ancientandmedievalmarketing".InJones,D.G.Brian;Tadajewski,Mark(eds.).TheRoutledgeCompaniontoMarketingHistory.RoutledgeCompanions.London:Routledge.p. 24.ISBN 9781134688685.Retrieved3January2017.PerhapstheonlysubstantiatedtypeofretailmarketingpracticethatevolvedfromNeolithictimestothepresentwastheitineranttradesman(alsoknownaspeddler,packmanorchapman).Theseforerunnersoftravellingsalesmenroamedfromvillagetovillagebarteringstoneaxesinexchangeforsaltorothergoods(Dixon,1975).
^Stabel,P.,"GuildsinLateMedievalFlanders:mythsandrealitiesofguildlifeinanexport-orientedenvironment,"JournalofMedievalHistory,vol.30,2004,pp187–212
^Rawlinson,G.,HistoryofPhoenicia,LibraryofAlexandria,1889
^Cartwright,M.,"TradeinthePhoenicianWorld",WorldHistoryEncyclopedia,1April2016
^Daniels(1996)p.94–95.
^JohnNobleWilford(13November1999)"DiscoveryofEgyptianInscriptionsIndicatesanEarlierDateforOriginoftheAlphabet",NewYorkTimes,
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