Facebook Home Feed Changes May Improve Reach ...

Zuckerberg announced Facebook's home feed is getting split into two tabs; Home and Feed. Home is the tab you first see when you open Facebook, ... Advertisement SEJ  ⋅  Facebook SEJSTAFF MattG.Southern July22,2022 ⋅ 3minread SEJSTAFF MattG.Southern SeniorNewsWriteratSearchEngineJournal Bio Follow 244 SHARES 2.6K READS UpdatestoFacebook’shomefeedhavethepotentialtoimproveyourcontentreachandgetyourbrandinfrontofnewaudiences. Facebookisgearingitsprimaryfeedtowarddiscoveringnewcontent,servinguserswithpersonalizedrecommendationsassoonastheyopentheapp. Asecondaryfeedcontainscontentfrompeopleauserisfriendswithandpagestheychoosetofollow. TheadditionofanalgorithmicallygeneratedfeedofcontentsuggestionsisalmostsuretoimpactFacebook’scontentdistribution. Isthatagoodthingformarketers? Here’safullrecapofallthechangesMetaCEOMarkZuckerbergannounced. FacebookHomeFeedGetsSplitInTwo ZuckerbergannouncedFacebook’shomefeedisgettingsplitintotwotabs;HomeandFeed. HomeisthetabyoufirstseewhenyouopenFacebook,whileFeedisthetabwithcontentyou’veoptedintoseeing. ZuckerbergemphasizesthebenefitsofthenewFeedtab,whichmakesiteasiertokeepupwithpostsfromfriendsandfamily. ForcontentcreatorsandbusinessesworkingonexpandingtheiraudienceonFacebook,theHometabisthemostintriguingpartoftoday’sannouncements. NewHomeTabTurnsFacebookIntoADiscoveryEngine Facebook’snewHometabisadeparturefromtheexperiencepeopleareusedto. Previously,youmayhaveopenedFacebooktoseeapostfromafriendorafavoritelocalbusinesspage. YoumightnowopenFacebookandseepersonalizedcontentfrompagesyou’veneverengagedwith. Manypublicationsaredescribingthenewfeedas“TikTok-like,”whichistruebecauseit’snowanendlessrabbitholeofcontentrecommendations. Design-wise,Facebook’sHometabisn’tdrasticallydifferentfromtheoldfeed. Yes,theHometabcontainsReelsandStories,soitmayappearTikTok-likeatfirstglance.However,itcontinuestosurfaceregularphoto,video,andtextposts. You’llevenseecontentfromfriendsinterspersedbetweenthesuggestedposts,whichmeanstheupdatedfeedisn’ttakingawayanything. ThisupdateaddstotheFacebookexperiencebyservingadditionalcontentuserswouldn’tordinarilysee. Asaresultoftheincreaseincontentsuggestions,peopleandpagesmayhaveaneasiertimebuildinganaudienceonFacebook. Inablogpost,FacebookexplainshowthenewHomefeedrecommendscontent: “YourHometabisuniquelypersonalizedtoyouthroughourmachinelearningrankingsystem.Thissystemtakesintoaccountthousandsofsignalstohelpcutthroughtheclutterandrankcontentintheorderwethinkyouwillfindmostvaluable.We’reinvestinginAItobestserverecommendedcontentinthisrankedexperience.” Inthecomingmonths,we’llbetterunderstandwhatthisupdatemeansforbusinessesandmarketers. Changesarerollingoutstartingtoday.You’llknowyouhavetheupdatewhenyouseethenewFeedstabintheshortcutsbar. Sources:Facebook,MarkZuckerbergFeaturedImage:DVKi/Shutterstock Category News Facebook ADVERTISEMENT ReadFullBio SEJSTAFF MattG.Southern SeniorNewsWriteratSearchEngineJournal MattG.Southern,SeniorNewsWriter,hasbeenwithSearchEngineJournalsince2013.Withabachelor’sdegreeincommunications,... SubscribetoSEJ GetourdailynewsletterfromSEJ'sFounderLorenBakeraboutthelatestnewsintheindustry! FirstName* LastName* Email* JobTitle* --- AgencyManager/Director AnalyticsManager/Professional MarketingDirector/Manager MarketingProfessional SEODirector/Manager SEOProfessional SocialMediaProfessional SocialMediaDirector/Manager PaidSearchDirector/Manager PaidSearchProfessional Owner/Partner ITProfessional ITManager/Director Sales/BusinessDevelopment Other Topic(s)ofInterest* SEO PPC Content Social Byclickingthe"SUBSCRIBE"button,IagreeandacceptthecontentagreementandprivacypolicyofSearchEngineJournal. ADVERTISEMENT SuggestedArticles HowtoSeparateHome-LifefromWorking-from-HomeLife WhyDiscoverabilityNeedstoBeanSEOFocuswithGarrettMehrguth[PODCAST] HowToUseAmazonHiddenKeywordsToIncreaseProductDiscoverability SubscribetoSEJ Subscribetoourdailynewslettertogetthelatestindustrynews. JobTitle*AgencyManager/DirectorAnalyticsManager/ProfessionalMarketingDirector/ManagerMarketingProfessionalSEODirector/ManagerSEOProfessionalSocialMediaProfessionalSocialMediaDirector/ManagerPaidSearchDirector/ManagerPaidSearchProfessionalOwner/PartnerITProfessionalITManager/DirectorSales/BusinessDevelopmentOther Topic(s)ofInterest*SEOPPCContentSocial Byclickingthe"Subscribe"button,IagreeandaccepttheprivacypolicyofSearchEngineJournal. Advertisement Advertisement Advertisement Advertisement 3WaysToGetMorePushNotificationSubscribers&Clicks(WithExamples) 6KeysToEffectiveContentThatRanksHighOnSERPsRightNow Wednesday,September7at2pmET Advertisement ReadtheNextArticle Linkedin Facebok Twitter Email SMS ReadtheNext