如何針對媽媽網友行銷

Fathers, sons and daughters everywhere are racking their brain trying to find that perfect gift for mom. As a result, businesses of all ... Skiptocontent 平台功能 如何針對媽媽網友行銷 FrancisSantoswritesonMay9,2012 Share Fathers,sonsanddaughterseverywherearerackingtheirbraintryingtofindthatperfectgiftformom.Asaresult,businessesofallkindsarefine-tuningtheirstrategiestotakeadvantageofthisshort,yetprosperousholidayseason.Some,thesavvyandopportunisticones,arealreadycashinginontherush.Mother’sDayiswithoutadoubtagreatmarketingopportunity,butasanewstudyremindsus,forbrands,itdoesn’tjustcomeonceayear–it’sprettymucheveryday. AstudyrecentlyconductedinatandemeffortbyparentingwebsiteBabyCenterandglobalmarketinggiantNielsenhintedthatbrandsshouldtakeadifferentapproachtotargetingwomenastheyentermotherhood.Thestudy,whichincludedresponsesfrom2,500Americanmothersandotheradultinternetusers,revealedsomeveryinterestinginformationregardingtheamountoftimemomsareconsumingmedia,andthedevicestheyareusingtoconsumeit. Accordingtotheresearch,momsarespendinganaverageofnearly11hoursperdaywithmedia.Thatnumberincreasedto17hoursforthosewhoownedasmartphone,tabletcomputerorinternet-enabledTVdevice.Inaddition,thestudyshedlightonthefollowingareas: TimeSpentOnline–Momsarespendinganaverageof66hoursonlinepermonthand16hourspermonthonFacebook.BothpercentagesaretwiceasmuchasthetimespentbythegeneralpopulationofAmericanadults. MediaDevicePreference–ComparedtothegeneralpopulationofAmericanadults,momsare28%morelikelytouseatabletcomputer,38%morelikelytoownasmartphoneand38%morelikelytoownaninternet-enabledTVdevice. ContentPreference–Overall,thestudyfoundthatmothersexpectmorefromadvertisingandseekoutdealsmorethantheaverageadultinternetuser. Apparentlybusinessesgetthemessagebecauseweareseeingmoreandmorebrandsshifttheirfocustoexplicitlytargetmothers.Earlythisyear,weranacrossastoryhighlightinghowVick’swasspecificallytargetingmomswithanextensivemarketingcampaignforitsbehind-the-earthermometer.ManagedbyBlueChipMarketingWorldwide,thecampaignwascomprisedofprintandTVads,onlineads,emailcommunicationsandevenQRcodes.ArepfromBlueChipmentionedthatclick-throughratesforthesoftlaunchweretwiceasmuchasinitiallyexpected. EngagingtheSocialMom Momsarepickingupontechnologyfastandleadingthewayinadoptiononsomanyfronts.Theyaredoingtheresearchonline,buyingthenewgadgets,downloadingtheapps,sharingtheirrecommendationsandmuchmore.TheyaremakingthebuyingdecisionsinthemajorityofAmericanhomes,andusingtechnologyastheirguidinglight.Itisobviousthatmomsaremovingacrossmultiplemediums,butthechannelmosttendtowindupinthroughonedeviceoranotherissocialmedia.Thisisgreatnewsforthemarketingtype. AccordingtoastudypublishedbymarketingfirmPerformance,mothersaremorelikelytobothinteractwithbrandsandcometotrustthemonsocialmediasites.AnotherinterestingtidbitfromthePerformancestudytellsusthatmomsare45%morelikelytobuysomethingfromabrandbasedonasocialrecommendation.Butperhapsthemostimportantfindingswerethoseshowingtheirwillingnesstoactasambassadorsforthebrandstheyinteractwiththroughthesocialchannelbysharingtheirads,linkingtotheircontentandbringingthemupindiscussion. Sowhatisthetakeawayhereforbrands?Todesignyourstrategysoitreachesmothersinthechannelstheyprefertouse,withcontenttheyfeelisimportant.Keepinmind,though,thatthekeyisnotjustadoptingthismindsetduringMother’sDayseasonbutallyearround. EDM行銷 輕鬆又省力 免費試用 訂閱每週電子報 抓住EDM行銷、自動化行銷等一手資訊，不落人後。

訂閱電子報 太棒了！感謝您的訂閱！ 快要完成了。

請檢查您的電子信箱，確認您的訂閱資料。

PopularPosts 準備好以最佳的方式與顧客互動？ 不管是提升營業額，還是鞏固顧客關係，通通交給Benchmark，我們不只是你行銷的好夥伴，還是你與客戶溝通的重要橋梁。

申請免費試用 您可能也會喜歡 平台功能 育嬰中心及坐月子中心報報顯示媽媽們偏愛使用智慧型手機 Newresearchrevealssomeinterestingnumbersonhowmomsareusingsmartphonesandtheinternettoengagewithtechnology.According... September29,2011 平台功能 年輕族群與社群媒體品牌行銷的互動 Variousstudiesconfirmwhatmostofusalreadysuspect–thatmillennialshaveembracedtechnology,socialmediainparticular,more... September21,2011 平台功能 郵件行銷－獲得最佳投資報酬率 ArecentlyreleasedstudybyEpsilondemonstratesthatemailiscontinuingtoleadamongallotheronlinemarketingchannelsto... July2,2014 選擇語言 English Español Deutsch 繁體中文 简体中文 日本語 Italiano Português(BR) Français