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詳目顯示. Email地址: 轉寄. 展開. twitter. line · 我願授權國圖 · 國圖紙本論文. 研究生: 游逸能. 研究生(外文):, YI-NENG YU. 論文名稱: 多國籍企業策略演化與績效 ... 資料載入處理中... 跳到主要內容 臺灣博碩士論文加值系統 ::: 網站導覽| 首頁| 關於本站| 聯絡我們| 國圖首頁| 常見問題| 操作說明 English |FB專頁 |Mobile 免費會員 登入| 註冊 功能切換導覽列 (159.65.11.210)您好！臺灣時間：2022/04/0804:26 字體大小：       ::: 詳目顯示 recordfocus 第1筆/ 共1筆  /1頁 論文基本資料 摘要 外文摘要 目次 參考文獻 紙本論文 QRCode 本論文永久網址: 複製永久網址Twitter研究生:游逸能研究生(外文):YI-NENGYU論文名稱:多國籍企業策略演化與績效關係之研究--台灣織布業赴大陸投資之個案研究論文名稱(外文):AStudyofTheRelationshipBetweenTheManagementStrategyEvolutionsandThePerformanceofMultinationalCorporation：CaseStudyofTaiwanFabricIndustryandChinaSubsidiaries指導教授:廖國鋒指導教授(外文):Gou-FongLiaw學位類別:碩士校院名稱:輔仁大學系所名稱:織品服裝學系學門:民生學門學類:服飾學類論文種類:學術論文論文出版年:2009畢業學年度:97語文別:中文論文頁數:116中文關鍵詞:跨國經營管理問題、多國籍企業子公司、控制機制、子公司自主權、經營績效外文關鍵詞:MultinationalCorporation、MNCSubsidiary、ControlMechanisms、SubsidiaryAutonomy、OperationalPerformance相關次數: 被引用:0點閱:82評分:下載:0書目收藏:0 台灣企業自1986年起，面對台幣升值、工資上漲、環保及勞工意識抬頭等外在環境劇變，經營上愈趨困難，海外投資需求因而大增。

而中國大陸由於同文同種、市場廣大且地理位置接近，故成為台商投資首選。

但並非所有企業均能如願達成其目標，例如：台灣織布產業中的多國籍企業之大陸子公司在經營績效上的表現，似乎大多未有正面的成效。

本研究透過相關文獻的回顧，探討台灣企業在國際化的過程中所面臨的子公司控管問題，利用多重個案研究方法，整理分析母公司對子公司採取的控制機制，並針對影響控制機制的因素提出探討與建議。

本研究針對台灣織布產業之兩家上市櫃公司，且經經濟部投審會核准赴大陸投資，於大陸地區設有同為織布工廠之生產事業之子公司，且其大陸子公司皆已連續經營達十年以上，來進行深度訪談，研究發現有三：第一，多國籍企業對海外子公司的持股比率越高，則母公司對子公司的控制力就越強；第二，若多國籍企業的母公司對子公司的控制力越強，則子公司對外在環境變化的反應能力就會趨弱；第三，當地主國環境愈趨複雜，若子公司之反應能力越強者，其績效表現會較佳。

最後，本研究綜合整理個案公司的訪談與分析後建議：若多國籍企業之母公司能視海外投資當地的環境變化，適當地調整其對子公司之管理機制與子公司自主權，使子公司之反應能力提高，更能適應地主國之當地法規與文化，必能提高其競爭力，達到較高的投資效益。

From1986,themacro-economyinTaiwanchangeddrastically,i.e.currencyrevaluation,averagewagesrisingandtheraiseofconsciousnessofenvironmentalprotectionandlabelprotection.Hence,thedesireofoverseainvestmentforTaiwanenterprisesbeganmoreandmoreintense.Andthen,MainlandChinawastheirfirstchoiceatthattimebecauseofthesameculturewithTaiwan,theextensivemarketandChina’sgeographiclocation.Butactually,noteveryTaiwanenterpriseachievedtheirgoal,ex.themostlyChinasubsidiariesofTaiwanfabricindustrynotperformedwell.Bymeansofliteraturereview,thisresearchdiscussedtheproblemsofTaiwanenterprisestocontroltheirsubsidiariesintheinternationalprocess.Besides,themulti-casesresearchingmethodisappliedtotheanalysisofthecontrolmechanismsofTaiwanfirms.Inaddition,thisresearchstudiedtheeffectfactorofcontrolmechanismsandmadesuggestionstosolveitaswell.Fortheempiricalresearch,IchosetwolistedcompaniesfromTaiwanfabricindustryforin-depthinterviewwhichbothhavegottheapprovalsoftheInvestmentCommission,MinistryofEconomicAffairstoestablishfabricmanufacturesinChinaandtheirChinasubsidiarieshavebeenoperatedformorethantenyears.Andherebydiscovered：1.ifthesplitofholdingsofMNCsubsidiaryishigher,thenthecontrollingofparentcompanyisstronger.2.ifthecontrollingofparentcompanyisstronger,thenthereactioncapabilityofsubsidiariestothechangeoflocalenvironmentwillbecomeweakandweak.3.whentheinvestmentenvironmentchangeddrastically,thesubsidiarieswillperformbetteriftheirreactioncapabilitiesarestronger.Finally,accordingtothisresearch,suggestionsarebroughtupforMNCandthefollowingresearchasfollowing：theinvestmentreturnwillbecomebetterifMNCcouldadjustthecontrolmechanismsappropriatelytoimprovesubsidiaryautonomyandsubsidiary’scompetitionadvantage. 中文摘要……………………………………………………………………i英文摘要……………………………………………………………………iii誌謝………………………………………………………………………v目錄………………………………………………………………………vi圖目錄………………………………………………………………………ix表目錄………………………………………………………………………x第一章緒論…………………………………………………………………1第一節研究背景與動機……………………………………………………1第二節研究問題……………………………………………………………4第三節研究目的……………………………………………………………4第四節研究流程……………………………………………………………5第二章文獻回顧……………………………………………………………6第一節多國籍企業進入海外市場之策略理論…………………………6一、進入模式階段學派………………………………………………6二、交易成本觀點學派………………………………………………7三、組織能力觀點學派………………………………………………9四、折衷架構學派……………………………………………………10五、擴展型交易成本分析架構觀點學派……………………………12六、股權結構與經營績效之關係探討………………………………19第二節多國籍企業自主權與管理機制理論……………………………21一、自主權……………………………………………………………21二、管理控制機制理論………………………………………………30第三節多國籍企業子公司自主權影響因素之研究……………………33一、子公司演化的改變………………………………………………36二、子公司演化的原因………………………………………………37第四節多國籍企業組織策略之演進……………………………………40一、策略和結構流派……………………………………………………41二、總部與子公司關係流派……………………………………………41三、子公司角色流派……………………………………………………42四、子公司演化流派……………………………………………………42第五節多國籍企業海外經營績效的評估……………………………….42第三章研究方法…………………………………………………………45第一節研究設計……………………………………………………………46第二節研究對象選取………………………………………………………48第三節訪談大綱……………………………………………………………50第四章個案介紹與分析…………………………………………………53第一節個案介紹…………………………………………………………53一、D公司…………………………………………………………………53二、C集團…………………………………………………………………60第二節訪談紀要…………………………………………………………67一、D公司…………………………………………………………………67二、C集團…………………………………………………………………70第三節跨個案分析………………………………………………………71一、公司背景、投入動機及投資策略………………………………73二、管理機制…………………………………………………………75三、子公司自主權……………………………………………………79四、績效表現…………………………………………………………79第五章研究發現、結論與建議…………………………………………81第一節研究發現…………………………………………………………81第二節研究結論…………………………………………………………84第三節研究建議…………………………………………………………87第四節研究限制…………………………………………………………88參考文獻……………………………………………………………………89附錄一………………………………………………………………………100附錄二………………………………………………………………………107 中文部分：1.朱文儀與莊正民(1999)，決策自主權對多角化企業之事業單位經營績效之影響：情境觀點與文化控制觀點之探討，亞太管理評論，4卷4期，88年7月，頁345-356。

2.李文瑞（2000），廠商海外投資股權模式關鍵影響因素之研究-台商赴東南亞投資之實證分析，亞太管理評論，5:2，221-236。

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