Octalysis - Wikipedia

The Octalysis Framework is a human-focused gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou. Octalysis FromWikipedia,thefreeencyclopedia Jumptonavigation Jumptosearch Thisarticlehasmultipleissues.Pleasehelpimproveitordiscusstheseissuesonthetalkpage.(Learnhowandwhentoremovethesetemplatemessages) Thisarticleorsectioncontainscloseparaphrasingofoneormorenon-freecopyrightedsources.Relevantdiscussionmaybefoundonthetalkpage.Ideasinthisarticleshouldbeexpressedinanoriginalmanner.(September2018)(Learnhowandwhentoremovethistemplatemessage) Thisarticlecontainscontentthatiswrittenlikeanadvertisement.Pleasehelpimproveitbyremovingpromotionalcontentandinappropriateexternallinks,andbyaddingencyclopediccontentwrittenfromaneutralpointofview.(September2018)(Learnhowandwhentoremovethistemplatemessage) Thisarticlepossiblycontainsoriginalresearch.Pleaseimproveitbyverifyingtheclaimsmadeandaddinginlinecitations.Statementsconsistingonlyoforiginalresearchshouldberemoved.(September2018)(Learnhowandwhentoremovethistemplatemessage) Thisarticleisanorphan,asnootherarticleslinktoit.Pleaseintroducelinkstothispagefromrelatedarticles;trytheFindlinktoolforsuggestions.(December2015) (Learnhowandwhentoremovethistemplatemessage) TheOctalysisFrameworkisahuman-focusedgamificationdesignframeworkthatlaysouttheeightcoredrivesforhumansmotivationdevelopedbyYu-KaiChou.[1]Theframeworkisbasedonthepremisethatsystemsare“function-focused”,designedtocompleteataskasquicklyaspossible,similartoafactoryprocessassumingworkerswillcompletetheirtasksinatimelymannerbecausetheyarerequiredtodoso.However,human-focuseddesignacknowledgesthatpeople,unlikemachinesinasystemhavefeelings,insecurities,andreasonswhytheywantordonotwanttodocertainthings,andtherefore,optimizesfortheirfeelings,motivations,andengagement. Theframeworklaysoutthestructureforanalyzingthedrivingforcesbehindhumanmotivation.Itistheprocessofapplyingthecorebehaviordrivesthatmotivateausertocompleteataskefficientlythroughaninteractiveexperience.[2]TheOctalysisframeworkisusedinhealthcare,fitness,education,training,company,andproductdesigntoincreaseuserengagement,ROIandmotivation.[3][4][5]Octalysis[1] WhatmakesFacebooksoaddictive?[6] Contents 1EightCoreDrives 1.1CoreDrive1:EpicMeaningandCalling 1.2CoreDrive2:DevelopmentandAccomplishment 1.3CoreDrive3:EmpowermentofCreativityandFeedback 1.4CoreDrive4:OwnershipandPossession 1.5CoreDrive5:SocialInfluenceandRelatedness 1.6CoreDrive6:ScarcityandImpatience 1.7CoreDrive7:UnpredictabilityandCuriosity 1.8CoreDrive8:LossandAvoidance 2LeftandRightBrainCoreDrives 3WhiteHatandBlackHatCoreDrives 4GameTechniques 5Application 6Seealso 7References EightCoreDrives[edit] TheOctalysisframeworksuggeststhatiftherearenocoredrivespresent,thenthereisnomotivationandnobehaviorwillhappen.Thisisbasedonthepremisethatalmostallgamesappealtocertaincoredriveswithinusandmotivateustowardsavarietyofdecisionsandactivities.Theframeworkdividesthesemotivationsintoeightcoredrives. CoreDrive1:EpicMeaningandCalling[edit] ThisCoreDriveisinplaywhenapersonbelievesheorsheisdoingsomethinggreaterthanoneselforwas“chosen”totakeaction.AnexamplewouldbeWikipediavolunteerswhomaintainthepageandcontributetothedevelopmentofitscontent.Contributorsdonotreceiveanyextrinsicreward,buttheyfeelthattheircontributionwillhelptodevelopandprotecthumanknowledge.Theimplementationofthisdrivecanvastlydiffer,andisnotlimitedtoaltruisticbehavior.Someoftheworld'sworsteventsandactionshavehappenedwiththebeliefofparticipatinginsomethinggreaterthanoneself. CoreDrive2:DevelopmentandAccomplishment[edit] ThisistheCoreDrivewherepeoplearedrivenbyasenseofgrowthtowardsagoalandaccomplishingit.Win-Stateisoftenascenarioinwhichuserhasovercomeachallenge.Theperceptionofthechallengeisimportant.Forexample,abadgeortrophywithoutachallengeisnotmeaningfulforaperson.ThisisthedrivethatmostPBLs:Points,Badges,andLeaderboardsfocuson. CoreDrive3:EmpowermentofCreativityandFeedback[edit] Thisdriveisexpressedwhenusersareengagedinacreativeprocesswheretheyrepeatedlyfigurenewthingsoutandtrydifferentcombinations.Peoplenotonlyneedwaystoexpresstheircreativity,butalsoneedtoseetheresultsoftheircreativity,receivefeedback,andadjustinturn.ThisiswhyplayingwithLegos,playingMinecraft,andmakingartareintrinsicallyfun.Whenproperlydesignedandintegratedtoempoweruserstobecreative;theyoftenbecomeEvergreenMechanics:agamedesignernolongerneedstocontinuouslyaddcontenttokeeptheactivityfreshandengaging.Thebrainsimplyentertainsitself. CoreDrive4:OwnershipandPossession[edit] Thisdrivereferstousersfeelingliketheyownorcontrolsomething.Whenapersonfeelsownershipoversomething,theyinnatelywanttoincreaseandimprovewhattheyown.Forexample,thehumandesiretoaccumulatewealthandtheovervaluingofobjectswithinone'spossessionaretheresultofthisdrive.Peoplemightthinktheirhouseisworthfarmorethanthemarketiswillingtopayforit,notbecauseofanyintrinsicpropertyofthehousebutbecausetheypersonallyownit. CoreDrive5:SocialInfluenceandRelatedness[edit] Thisdriveincorporatesallthesocialelementsthatmotivatepeople,including:mentorship,socialacceptance,companionship,andevencompetitionandenvy.Whenyouseeafriendthatisamazingatsomeskillorownssomethingextraordinary,youbecomedriventoattainthesame.Thinkabouthowwenaturallydrawclosertopeople,places,oreventsthatwecanrelateto,turningintoaspotpremiummotivator. CoreDrive6:ScarcityandImpatience[edit] Scarcityandimpatienceisthecoredriveofwantingsomethingsimplybecauseitisextremelyrare,exclusive,orimmediatelyunattainable.ManygameshaveAppointmentdynamicsortorturebreakswithinthem(comebackin2hourstogetyourreward).Thefactthatpeoplecan’tgetsomethingrightnowmotivatesthemtoreturntochecktheavailabilityoftheproduct.[7] CoreDrive7:UnpredictabilityandCuriosity[edit] Unpredictabilityisthecoredriveofconstantlybeingengagedbecauseyoudon'tknowwhatisgoingtohappennext.Whensomethingdoesnotfallintoyourregularpatternrecognitioncycles,yourbrainkicksintohighgearandpaysattentiontotheunexpected.Thisistheprimarycoredrivebehindgamblingaddictions,butalsopresentineverysweepstakeorlotteryprogramthatcompaniesrun.ThinkaboutthecontroversialSkinnerBoxexperiments,whereananimalpressesalevermorefrequentlywhenrewardsareunpredictablethanwhenrewardsoccuratfixedtimes. CoreDrive8:LossandAvoidance[edit] Lossandavoidanceisthecoredrivethatmotivatesustoavoidsomethingnegativefromhappening.Onasmallscale,itcouldbetoavoidlosingpreviousworkorchangingone'sbehavior.Onalargerscale,itcouldbetoavoidadmittingthateverythingyoudiduptothispointwasuselessbecauseyouarenowquitting.Opportunitiesthatarefadingawayhaveastrongutilizationofthiscoredrive,becausepeoplefeeliftheydidn'tactimmediately,theywouldlosetheopportunitytoactforever.Thisiscommonlyknownasfearofmissingoutandcanoftenbeseeninmarketingpromotionswithlimitedtimeperiods,orspeculativeinvestmentswhereanydelaymayleadtomissingoutonaonce-in-a-lifetimeopportunity. LeftandRightBrainCoreDrives[edit] Everythingwedoisbasedononeormoreoftheeightcoredrives.Ifnoneofthemispresent,thereiszeromotivationandnoactiontakesplace.Additionally,eachofthesedriveshavedifferentnatureswithinthem.Somemaketheuserfeelpowerful,butdonotcreateurgency.Otherscoredrivescreateurgency,obsession,andevenaddiction,butmaketheuserfeelbad.Somearemoreshort-termextrinsicallyfocused,whilesomearemorelong-termintrinsicallyfocused. Asaresult,the8coredrivesarechartedonanoctagonnotsimplyforaestheticpurposes,butbecausetheplacementdeterminesthenatureofthemotivation. TheleftsideoftheOctalysischartiscommonlyassociatedwithlogic,analyticalthought,andownership.Peoplearemotivatedbyextrinsicelementssuchasrewards,money,goals,milestones,points,badges,recognition.However,oncepeopleobtainthegoalorgetusedtoit,theynolongertakethedesiredbehavior. TherightsideoftheOctalysischartreliesonintrinsicmotivation:creativity,self-expressionandsocialdynamics.Youdon'tneedagoalorrewardtouseyourcreativity,hangoutwithfriends,ortofeelthesuspenseofunpredictability.Balancingextrinsicandintrinsiccoredrivesisanimportanttask;researchshowsthatextrinsicmotivationimpairsintrinsicmotivation.Becauseoncethecompaniesstopofferingtheextrinsicmotivator,usermotivationwilloftenplummettoalevelmuchlowerthanwhentheextrinsicmotivatorwasfirstintroduced(theOver-justificationEffect). Keepinmindthatleftbrainandrightbrainreferencesarenotliteralintermsofactualbraingeography,butmerelyasymbolicdifferentiationbetweentwodistinctfunctionsofthebrain. WhiteHatandBlackHatCoreDrives[edit] WhiteHatcoredrivesmakeusfeelpowerful,fulfilled,andsatisfied.OntheOctalysisoctagontheyarerepresentedonthetop.Itinvolvesmotivationsthatengagetheuseronexpressingcreativityandachievementthroughmasteringofskills,resultinginahighersenseofaccomplishments,meaning,andempowerment.Whiletheymakeusfeelpowerful,fulfilledandsatisfied,theydon'tattainmuchurgency("Iamgoingtosavetheworld,butIneedacoffeefirst”). BlackHatcoredrivesarelocatedatthebottomoftheOctalysischart.BlackHatcoredrivesmakeusfeelobsessed,anxiousandaddicted.Ifyouarealwaysdoingsomethingbecauseyoudon'tknowwhatwillhappennext,youareconstantlyinfearoflosingsomething,orbecauseyou'restrugglingtoattainthingsyoucan'thave,theexperiencewilloftenleaveabadtasteinyourmouth-evenifyouareconsistentlymotivatedtotaketheseactions. TheWhiteHatcoredrivesarerepresentedbythecoredrivesatthetopoftheOctalysisdiagram: CoreDrive1:EpicMeaningandCalling CoreDrive2:DevelopmentandAccomplishment CoreDrive3:EmpowermentofCreativityandFeedback TheBlackHatcoredrivesarerepresentedbythecoredrivesatthebottomoftheOctalysisdiagram: CoreDrive6:ScarcityandImpatience CoreDrive7:UnpredictabilityandCuriosity CoreDrive8:LossandAvoidance GameTechniques[edit] EachCoreDrivehasmanygametechniquesassociatedwithit.Forexample,Boosters-oritemsthatempowerDesiredActions-areagametechniqueofCoreDrive3:EmpowermentofCreativityandFeedback.Thesetechniquesarenumberedandcanbefoundinboththebookandtheblog. Application[edit] UsingtheOctalysisframework,MagnumcreatedadigitalonlinegamethatresemblestheSuperMariogame.Afterplayingthegame,theplayerisreturnedtoMagnum’smainsite. mHealthhasdevelopedapplicationsbasedontheOctalysisframeworktoassistpeopleinself-caremanagementandself-stressmanagement.Theyareusingframeworktomaphowtopratedstressmanagementappsaddresstherightbraindrivesandtoprovidemotivationtoincreaseadherence.[5] OtherglobalcompaniesthathaveusedorbeeninspiredbytheOctalysisFrameworkincludeIDEO,Google,[8]LEGO,Volkswagen,andHuawei. Seealso[edit] Gamification Motivation BehavioralEconomics References[edit] ^abChou,Yu-kai(13May2015).ActionableGamification:BeyondPoints,BadgesandLeaderboards.OctalysisMedia.ISBN 978-1511744041.Retrieved2016-03-20. ^CoronadoEscobar,JesúsEduardo;VasquezUrriago,AngelaRocio(2014-01-01)."Gamification:AnEffectiveMechanismtoPromoteCivicEngagementandGenerateTrust?".Proceedingsofthe8thInternationalConferenceonTheoryandPracticeofElectronicGovernance.ICEGOV'14.NewYork,NY,USA:ACM:514–515.doi:10.1145/2691195.2691307.ISBN 9781605586113.S2CID 34941781. ^Daphne,Economou;Ioannis,Doumanis;Frands,Pedersen;Paresh,Kathrani;Markos,Mentzelopoulos;Vassiliki,Bouki(2015)."Evaluationofadynamicrole-playingplatformforsimulationsbasedonOctalysisgamificationframework".AmbientIntelligenceandSmartEnvironments.IOSPress.19(WorkshopProceedingsofthe11thInternationalConferenceonIntelligentEnvironments):388–395.doi:10.3233/978-1-61499-530-2-388.ISSN 1875-4163. ^Salcu,AdrianVicentiu;Acatrinei,Carmen(2013)."Gamificationappliedinaffiliatemarketing.Casestudyof2Parale".Management&Marketing.8:767. ^abEwais,Shaimaa;Alluhaidan,Ala(2015).ClassificationofStressManagementmHealthAppsBasedonOctalysisFramework.Twenty-firstAmericasConferenceonInformationSystems. ^"Octalysis:CompleteGamificationFramework-Yu-kaiChou".Yu-kaiChou&Gamification.Retrieved2016-03-31. ^Wu,Wann-Yih;Lu,Hsiao-Yun;Wu,Ying-Yin;Fu,Chen-Su(2012)."Theeffectsofproductscarcityandconsumers'needforuniquenessonpurchaseintention".InternationalJournalofConsumerStudies.36(3):263–274.doi:10.1111/j.1470-6431.2011.01000.x.ISSN 1470-6423. ^TalksatGoogle(2016-04-20),Yu-kaiChou:"AFrameworkonActionableGamification"|TalksatGoogle,retrieved2019-04-30{{citation}}:|last=hasgenericname(help) Retrievedfrom"https://en.wikipedia.org/w/index.php?title=Octalysis&oldid=1058103014" Categories:BehavioraleconomicsGamificationHiddencategories:CS1errors:genericnameArticlesneedingcleanupfromSeptember2018AllpagesneedingcleanupArticleswithcloseparaphrasingfromSeptember2018AllarticleswithcloseparaphrasingArticleswithapromotionaltonefromSeptember2018AllarticleswithapromotionaltoneArticlesthatmaycontainoriginalresearchfromSeptember2018AllarticlesthatmaycontainoriginalresearchOrphanedarticlesfromDecember2015AllorphanedarticlesArticleswithmultiplemaintenanceissues Navigationmenu Personaltools NotloggedinTalkContributionsCreateaccountLogin Namespaces ArticleTalk English expanded collapsed Views ReadEditViewhistory More expanded collapsed Search Navigation MainpageContentsCurrenteventsRandomarticleAboutWikipediaContactusDonate Contribute HelpLearntoeditCommunityportalRecentchangesUploadfile Tools WhatlinkshereRelatedchangesUploadfileSpecialpagesPermanentlinkPageinformationCitethispageWikidataitem Print/export DownloadasPDFPrintableversion Languages CatalàРусскийУкраїнська Editlinks