Pantone's Color of the Year for 2022 is Something Entirely New

Dubbed PANTONE® 17-3938 Very Peri, Pantone describes it as “a dynamic periwinkle blue hue with a vivifying violet-red undertone that blends the ... MenuAboutUsAdvertiseAsiaNewsFeedPRNewswireFeedSearchClosecreativeworknewsinterviewsinsightoneunder30agencyspotlightMenucreativeworknewsinterviewsinsightoneunder30agencyspotlightCreativeWorkNewsInterviewsInsightAgencySpotlightOneUnder30MenuCreativeWorkNewsInterviewsInsightAgencySpotlightOneUnder30SearchCloseInsight,NewsPantone’sColoroftheYearfor2022isSomethingEntirelyNew–VeryPeriRobertCameronJanuary3,2022Futuristicinfeelingandencouraginginventivenessandcreativity,VeryPeriblendsthefaithfulnessandconstancyofbluewiththeenergyandexcitementofred,saysPantone.Markingafirstinthe22-yearhistoryofPantone’scoloroftheyear,thePantoneInstitutehascreatedanentirelybrandnewcolorforthefranchise,madeespeciallyfor2022.DubbedPANTONE®17-3938VeryPeri,Pantonedescribesitas“adynamicperiwinklebluehuewithavivifyingviolet-redundertonethatblendsthefaithfulnessandconstancyofbluewiththeenergyandexcitementofred.”Ifyoudidn’tquitecatchthat,betterwejustletyouhavealooksee:  ThechoiceofVeryPeriwasinfluencedbythecollectiveglobaldesiretoovercometheCOVID-19pandemic, environmentalconcerns, and alargerreckoningwithinjustice andflawswithinourcurrentsocialstructures.Aswemoveintoaworldofunprecedentedchange,theselectionofPANTONE17-3938VeryPeribringsanovelperspectiveandvisionofthetrustedandbelovedbluecolorfamily,encompassingthequalitiesoftheblues,yetatthesametimewithitsvioletredundertone,PANTONE17-3938VeryPeridisplaysaspritely,joyousattitudeanddynamicpresencethatencouragescourageouscreativityandimaginativeexpressions,”saidLeatriceEiseman,ExecutiveDirectorofthePantoneColorInstitute.IntroducingthePantoneColoroftheYear2022,PANTONE17-3938VeryPeri,adynamicperiwinklebluehuewithavivifyingvioletredundertoneblendsthefaithfulnessandconstancyofbluewiththeenergyandexcitementofred.Learnmore:https://t.co/eNIwkTq2K8pic.twitter.com/hBfiDusFKU  —PANTONE(@pantone)December9,2021“ThePantoneColoroftheYearreflectswhatistakingplaceinourglobalculture,expressingwhatpeoplearelookingforthatcolorcanhopetoanswer,”saidLauriePressman,VicePresidentofthePantoneColorInstitute.VeryPeriinAction(Image:Pantone)“CreatinganewcolorforthefirsttimeinthehistoryofourPantoneColoroftheYeareducationalcolorprogramreflectstheglobalinnovationandtransformationtakingplace.Associetycontinuestorecognizecolorasacriticalformofcommunication,andawaytoexpressandaffectideasandemotionsandengageandconnect,thecomplexityofthisnewredviolet-infusedbluehuehighlightstheexpansivepossibilitiesthatlaybeforeus.”PreviousColorsoftheYearShareonfacebookShareontwitterShareonlinkedinShareonpinterestShareonredditShareonemailRobertCameronRelatedYahooPromotesJohnMcNerneyandDanRichardsontoAPACLeadershipRolesApr1,2022TwitterStartsPilotTestsforThreeNewFormatsforitsAdvertisingSuiteApr1,2022PGONESingaporeAppointsSarahKoExecutiveCreativeDirectorApr1,2022R3AppointsPHDSingapore’sPriyaJeanAlexanderasSeniorConsultantMar31,2022AdStars’GlobalMADAcademyOffersStudentstheOpportunitytoLearnFromCreativeLeadersMar31,2022QantasAppointsPetraPerryGroupCMOReplacingtheDepartingJoBundyMar31,2022TheLatestYahooPromotesJohnMcNerneyandDanRichardsontoAPACLeadershipRolesApr1,2022TwitterStartsPilotTestsforThreeNewFormatsforitsAdvertisingSuiteApr1,2022ThinkYouKnowSingapore?ThinkAgainSaysNewTravelCampaignApr1,2022Samsung’sNewCampaignPitchesLifestyleRatherThanProductsApr1,2022PGONESingaporeAppointsSarahKoExecutiveCreativeDirectorApr1,2022INTERVIEWSQ&A:GuanHinTayonInfluencerandExperientialMarketingMar23,2022Q&A:SantoshPadhi–‘I’mLookingforLike-Minded,Fearless,PassionatePeople’Mar22,2022Q&A:KatGomez-LimchocontheMakingofMcDonald’sClassroominThePhilippinesDuringCovid-19LockdownsMar21,2022Q&A:TroyYangandAileenKuontheParadigmShiftinDigital-Out-of-HomeAdvertisingMar15,2022AboutAdvertiseSubscribeMenuAboutAdvertiseSubscribeFacebookTwitterLinkedinYoutubeabout | advertise | subscribe |  contact  ©2022 | BrandinginAsia™Bycontinuingtobrowsethesiteyouareagreeingtoouruseofcookies.IUnderstand