In-depth tourism's influences on service innovation

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Abstract. Purpose – In-depth tourism is a new traveling pattern, which combines thematic traveling experience and personal knowledge. Toreadthefullversionofthiscontentpleaseselectoneoftheoptionsbelow: Otheraccessoptions YoumaybeabletoaccessthiscontentbylogginginviayourEmeraldprofile. Login RentthiscontentfromDeepDyve RentfromDeepDyve Ifyouthinkyoushouldhaveaccesstothiscontent,clicktocontactoursupportteam. Contactus Pleasenoteyoudonothaveaccesstoteachingnotes Otheraccessoptions YoumaybeabletoaccessteachingnotesbylogginginviayourEmeraldprofile. Login Ifyouthinkyoushouldhaveaccesstothiscontent,clicktocontactoursupportteam. Contactus Abstract Purpose –In‐depthtourismisanewtravelingpattern,whichcombinesthematictravelingexperienceandpersonalknowledge.Thispaperaimstoanalyzetheindustrycharacteristicsandapproachestodevelopandpromotein‐depthtourismfromaserviceinnovationperspective. Design/methodology/approach –Thepaperintroducestheconceptofin‐depthtourismandpresentstwocasestudiesdepictingthepracticesofthisnewapproach.Thepaperalsoincludestrainingandexercisesonin‐depthtourism'simplementation. Findings –Athree‐dimensionalframeworkconsistingofcustomervalue,regionalresourcesandcompetences,andtechnologyadoption(e.g.informationandcommunicationtechnologies)isdevelopedtoguideserviceinnovationsinthetourismindustry. Practicalimplications –Thenewtheoreticalframeworkandsetoftrainingexercisesprovidemanagementwiththetoolstoeffectivelycreateandpromoteserviceinnovationsthroughin‐depthtourism. Originality/value –Thepaperintroducestheconceptsandpracticesofin‐depthtourismfromaserviceinnovationperspective.Inaddition,theresearchprovidesseveralmanagerialandpolicyimplicationstomanageserviceinnovationsandtopromoteregionaldevelopmentthroughin‐depthtourism. Keywords Innovation Tourism Training Citation GraceChen,Y.,Chen,Z.,Ho,J.C.andLee,C.(2009),"In‐depthtourism'sinfluencesonserviceinnovation",InternationalJournalofCulture,TourismandHospitalityResearch,Vol.3No.4,pp.326-336.https://doi.org/10.1108/17506180910994541 Publisher: EmeraldGroupPublishingLimited Copyright©2009,EmeraldGroupPublishingLimited Relatedarticles × Support&Feedback Managecookies We’relistening—telluswhatyouthink Somethingdidn’twork… Reportbugshere Allfeedbackisvaluable Pleaseshareyourgeneralfeedback MemberofEmeraldEngage? Youcanjoininthediscussionbyjoiningthecommunityorlogginginhere.YoucanalsofindoutmoreaboutEmeraldEngage. Joinusonourjourney Platformupdatepage Visitemeraldpublishing.com/platformupdatetodiscoverthelatestnewsandupdates Questions&MoreInformation Answerstothemostcommonlyaskedquestionshere



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