The 2019 Pantone Color of the Year is "Living Coral ...

This year's search took them to the depths of the ocean. Unveiled tonight at Art Basel Miami, the color standards company named “Living Coral,” ... SkiptonavigationSkiptocontentDiscoverMembershipEmailsPodcastFieldGuidesPresentationsLatestTrendingObsessionsFeaturedSearchEditionsQuartzQuartzatWorkQuartzAfricaQuartzIndiaQuartzJapanMorefromQuartzAboutQuartzCareersDiversityandinclusionHelpcenterDownloadourappQuartzCreativeFollowQuartzFacebookTwitterInstagramYouTubeLinkedInDiscoverLatestObsessionsThesearethecoreobsessionsthatdriveournewsroom—definingtopicsofseismicimportancetotheglobaleconomy.FeaturedThesearesomeofourmostambitiouseditorialprojects.Enjoy!EmailsOuremailsaremadetoshineinyourinbox,withsomethingfresheverymorning,afternoon,andweekend.BecomeamemberFromourObsessionDesignAttheheartoftoday’smostsuccessfulandinnovativecompaniesisdesign.It’sadisciplinethathasthepowertoimproveeveryaspectofourlives.ByAnneQuitoDesignandarchitecturereporterPublishedDecember5,2018Thisarticleismorethan2yearsold.Forthepast19years,Pantone’ssecretcabalofcolorexpertshave searchedhighandlowtodiscernonecolorthatcapturesthezeitgeist.Thisyear’ssearchtookthemtothedepthsoftheocean.UnveiledtonightatArtBaselMiami,thecolorstandardscompanynamed“LivingCoral,”apeachyshadeoforangewithagoldenundertone,asthe2019PantoneColoroftheYear.PantoneCoralcraze.Adeparturefromlastyear’ssomberUltraViolet,LivingCoral(Hex/HTMLcode: FA7268)embodiesplayfulness,energy,andayearningtoreconnectwithnature.“Theoverridinginfluence[thisyear]wastheenvironment,”explainsLauriePressman,vicepresidentofPantone’scolorconsultingunit,toQuartz.“Topofmindwasthearrestingbeautyweseeinnatureandtheimportanceofpreservingtheenvironment…Thinkofcoralreefs,theyprovideshelterandsustenancetomarinelifeandherewearewatchingthemdisappear.”PantonePantoneContrarytopopularbelief,PressmanclarifiesthatPantoneColoroftheYearisn’tatrendsforecast.“It’sareflectionofwhat’stakingplace.It’sacolorsnapshotsymbolicofwhat’stakingplaceinthecultureatamomentintime,”shesays.Pressmannotesthatthepeachyshadeappearedinfashionrunways,furniture,homeinteriors,corporatebranding,websitesandeventechgadgetsin2018.Reuters/StephenLamAppleknewit.TheiPhoneXR’scoralvariantparticularlystruckPressman.“Here’sacompanyatthepinnacleoftechnologytakingacolorfromnature.Arewefusingnatureandtechnology?Oraretheytakingacolorthatcouldbeconstruedasretroandintroducingitinamodernequipment?,”shemuses.“Itwasjustsofascinating.”LikeGreenery,Pantone’s2017ColoroftheYear,Pressmansaysthepervasivenessofcheerfulshadeshearkensaclamorforoptimismandpositivehumanconnections.Amidthedoom-and-gloomtenorofworldpoliticsandcorruptioninthetechnologysector,peopleareturningtocolortolifttheirmoods,sheexplains.Pressmanwouldknow—she’saproductdevelopmentandmerchandisingveteranwho advisesbrandsaboutcolortrendsatthePantoneColorInstitute. ”We’relookingforcolorsthatembraceuswithwarmthandreassuranceinourcontinuallyshiftingenvironment,”shesays.📬KickoffeachmorningwithcoffeeandtheDailyBrief(BYOcoffee).SignmeupByprovidingyouremail,youagreetotheQuartzPrivacyPolicy.CopyDiscoverLatestObsessionsEmailsMenuDiscoverMembershipEmailsPodcastFieldGuidesPresentationsLatestTrendingObsessionsFeaturedSearchEditionsQuartzQuartzatWorkQuartzAfricaQuartzIndiaQuartzJapanMorefromQuartzAboutQuartzCareersDiversityandinclusionHelpcenterDownloadourappQuartzCreativeFollowQuartzFacebookTwitterInstagramYouTubeLinkedInUpdateyourbrowserforthebestexperience.