Google Merchant Center - Services to Promote Your Products

Merchant Center lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions ... Getstarted MerchantCenter GoogleMerchantCenterhelpsyougetyourshopandproductinfointoGoogleandmakeitavailabletoshoppersacrossGoogle.ThatmeansthateverythingaboutyourshopsandproductsisavailabletocustomerswhentheysearchonaGoogleproperty. Getstarted Here'swhatyoucandowithMerchantCenter Uploadaccurateproductinformation Don'tgiveyourcustomersout-of-datedetails.MerchantCenterhelpsyoutoensurethatyourproductinfo,likepriceandavailability,iscorrectwhenshowntopotentialcustomersonGoogle. ReachcustomersacrossGoogle MerchantCenterpowersshoppingexperiencesbeyondadvertising.ShowyourproductstoshoppersacrosspaidandunpaidchannelsbychoosingtouploadyourinfointosurfacesacrossGoogle,Shoppingads,ShoppingActionsandotherGoogleservices. Discovermoreinsights Getholisticreportstounderstandhowyou'redoingacrossyourprogrammeslinkedtoMerchantCenter.Findactionableinsightsonpricing,merchandisingandmoretodriveyourbusinessstrategy. Evenmorebenefitstohelpyoudrivegrowth Sellyourproductsglobally Shoppingisnowavailableinover90countries,whichmeansyourproductscangoglobal.Setupmulti-countryfeedsinMerchantCentertostartshowingyourinventorytopotentialshoppersallaroundtheworld. Highlightpromotions 40%ofglobalshopperssaytheyuseGoogletofindthebestdeal.UseMerchantCentertosetuppromotionsforyourShoppingads.Setupasite-widepromotiontoapplytoeveryproductonyoursite,orrestrictthepromotiontoselectproducts. Improveresultswithcustomisedopportunities MerchantCenterdoesn'tjusthelpyouorganiseyourproductandbusinessdata–ithelpsyouimproveyourresultstoo.InsidetheOpportunitiespageofMerchantCenter,youcangetabettersenseofwaystoimproveyourproductdataorcampaignstodrivemoreclicks. Successstory Germanretailerdm-drogeriemarktsawa33%increaseinrevenue LeadingEuropeanpharmacychaindm-drogeriemarktsignificantlyimprovedtheirvisibilityandperformance,thankstoanoverhauloftheirproductdataandimagesforShoppingadsthroughMerchantCenter. “ InrespectofthefactthatweuseShoppingadsasashopfrontandasashop,choosingthismarketingchannelmakesalotofsense,andwe'reincrediblypleasedwiththeresults.” —HaraldBauer,ManagingDirectorofdm-drogeriemarktGmbH Readmore Readless LeadingEuropeanpharmacychaindm-drogeriemarktsignificantlyimprovedtheirvisibilityandperformance,thankstoanoverhauloftheirproductdataandimagesforShoppingadsthroughMerchantCenter. “ InrespectofthefactthatweuseShoppingadsasashopfrontandasashop,choosingthismarketingchannelmakesalotofsense,andwe'reincrediblypleasedwiththeresults.” -HaraldBauer,ManagingDirectorofdm-drogeriemarktGmbH Keystats 79% boostinvisibility 33% increaseinrevenue Successstory IKEAdoublesstorevisitsanddrivessaleswithourMerchantCenter Wheneverything-your-home-needsretailerIKEAwantedtoexpanditsonlinepresence,itturnedtomarketingagencyiProspectandGoogleforhelp.Tostartwith,theteamsdevelopedanactionplanforimprovingproductdataqualityandcampaignmanagementusingMerchantCenter.Onlinevisibilityincreasedandstorevisitsdid,too—allthankstoanimprovementinproductdataqualitythroughMerchantCenter. “ Ournewinsightsintoonlineandofflineattributionpavethewaytofutureconversationsaboutexpandingourdigitalstrategyandpromotinglocalinventorythroughonlinechannels.” —TaniaDouglas,IKEACountryMediaManager Readmore Readless Wheneverything-your-home-needsretailerIKEAwantedtoexpanditsonlinepresence,itturnedtomarketingagencyiProspectandGoogleforhelp.Tostartwith,theteamsdevelopedanactionplanforimprovingproductdataqualityandcampaignmanagementusingMerchantCenter.Onlinevisibilityincreasedandstorevisitsdid,too—allthankstoanimprovementinproductdataqualitythroughMerchantCenter. “ Ournewinsightsintoonlineandofflineattributionpavethewaytofutureconversationsaboutexpandingourdigitalstrategyandpromotinglocalinventorythroughonlinechannels.” -TaniaDouglas,IKEACountryMediaManager Keystats 232% growthinstorevisits 2X sales Successstory Turkey'sleadingonlineretailersavestimeanddrivesconversionswithfeedrules Fromclothingtofootwear,andperfumetowatches,Turkey'sleadingonlineretailer,Trendyol,usesShoppingadsonGoogletogetitsdiverseportfolioofpopularproductsinfrontofpotentialcustomerswhenthey'researchingonGoogle. “ Weweretrulyimpressedbyhowafewsimplefeedrulesmadesuchasignificantimpactonperformanceandsales.Andthere'snodoubtthatthisinnovativefeatureismakinganoticeablecontributiontoourbottomline.” —UtkuGülbayrak,DigitalMarketingExecutive,Trendyol.com Readmore Readless Fromclothingtofootwear,andperfumetowatches,Turkey'sleadingonlineretailer,Trendyol,usesShoppingadsonGoogletogetitsdiverseportfolioofpopularproductsinfrontofpotentialcustomerswhenthey'researchingonGoogle. “ Weweretrulyimpressedbyhowafewsimplefeedrulesmadesuchasignificantimpactonperformanceandsales.Andthere'snodoubtthatthisinnovativefeatureismakinganoticeablecontributiontoourbottomline.” -UtkuGülbayrak,DigitalMarketingExecutive,Trendyol.com Keystats 1.5–2X higherreturnonadspend 8–15% increaseinconversionrates Gobackto See Let'ssetupyourMerchantCenteraccount Getstarted Frequentlyaskedquestions WhatisMerchantCenter? GoogleMerchantCenterisatoolthathelpsyouuploadyourshopandproductdatatoGoogleandmakeitavailableforShoppingadsandotherGoogleservices.LearnmoreaboutgettingstartedwithMerchantCenter HowdoIgetmyproductstobeshownonGoogle? OptingforyourproductinformationtobeshownonsurfacesacrossGoogle,Shoppingads,ShoppingActions,localinventoryadsorotheravailableprogrammesallowspeopletoseegoodsfromyourshoponvariousGoogleplatforms,includingsponsoredandnon-sponsoredresultsonGoogleSearchandGoogleImages. WhatdoIneedtodotogetstarted? Reviewourpoliciesandrequirementstoseeifyou'reeligibletoparticipate.