customer perceived value中文Perceived value meaningStructural design optimization status and directionVanderplaats • 被引用 86 次Customer perceived value wikiCustomer perceived value: a substitute for satisfaction in business marketsPerceived value theoryConsumer perceived value journalHow does a consumer value and accept a level of price point in shoppingHow to increase perceived valueCustomers' perceptioncustomer-engagement marketingCustomer value triad

Customer perceived value: a substitute for satisfaction in ...

文章推薦指數： 80 %
投票人數：10人

First, most definitions present customer perceived value as a trade‐off between benefits and sacrifices perceived by the customer in a supplier's offering ( ... Toreadthefullversionofthiscontentpleaseselectoneoftheoptionsbelow: Otheraccessoptions YoumaybeabletoaccessthiscontentbylogginginviayourEmeraldprofile. Login RentthiscontentfromDeepDyve RentfromDeepDyve Ifyouthinkyoushouldhaveaccesstothiscontent,clicktocontactoursupportteam. Contactus Pleasenoteyoudonothaveaccesstoteachingnotes Otheraccessoptions YoumaybeabletoaccessteachingnotesbylogginginviayourEmeraldprofile. Login Ifyouthinkyoushouldhaveaccesstothiscontent,clicktocontactoursupportteam. Contactus Abstract Inrecentyears,therehasbeenaresurgenceofinterestinthevalueconstructamongbothmarketingresearchersandpractitioners.Despiteagrowingbodyofresearch,itisstillnotclearhowvalueinteractswithrelatedmarketingconstructs.Researchershavecalledforaninvestigationoftheinterrelationshipbetweencustomersatisfactionandcustomervaluetoreducetheambiguitiessurroundingbothconcepts.Investigateswhethercustomervalueandsatisfactionrepresenttwotheoreticallyandempiricallydistinctconcepts.Alsoaddresseswhethervalueisabetterpredictorofbehavioraloutcomesthansatisfactioninabusinessmarketingcontext.Twoalternativemodelsaredevelopedandempiricallytestedinacross‐sectionalsurveywithpurchasingmanagersinGermany.Thefirstmodelsuggestsadirectimpactofperceivedvalueonthepurchasingmanagers’intentions.Inthesecondmodel,perceivedvalueismediatedbysatisfaction.Thisresearchsuggeststhatvalueandsatisfactioncanbeconceptualizedandmeasuredastwodistinct,yetcomplementaryconstructs. Keywords Value Customersatisfaction Relationshipmarketing Business‐to‐businessmarketing Citation Eggert,A.andUlaga,W.(2002),"Customerperceivedvalue:asubstituteforsatisfactioninbusinessmarkets?",JournalofBusiness&IndustrialMarketing,Vol.17No.2/3,pp.107-118.https://doi.org/10.1108/08858620210419754 Publisher: MCBUPLtd Copyright©2002,MCBUPLimited × Support&Feedback Managecookies We’relistening—telluswhatyouthink Somethingdidn’twork… Reportbugshere Allfeedbackisvaluable Pleaseshareyourgeneralfeedback MemberofEmeraldEngage? Youcanjoininthediscussionbyjoiningthecommunityorlogginginhere.YoucanalsofindoutmoreaboutEmeraldEngage. Joinusonourjourney Platformupdatepage Visitemeraldpublishing.com/platformupdatetodiscoverthelatestnewsandupdates Questions&MoreInformation Answerstothemostcommonlyaskedquestionshere

請為這篇文章評分？

延伸文章資訊