customer perceived value中文Perceived value meaningStructural design optimization status and directionVanderplaats • 被引用 86 次Customer perceived value wikiCustomer perceived value: a substitute for satisfaction in business marketsPerceived value theoryConsumer perceived value journalHow does a consumer value and accept a level of price point in shoppingHow to increase perceived valueCustomers' perceptioncustomer-engagement marketingCustomer value triad

Customer Perceived Value (CPV) - CIO Wiki

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Customer perceived value is the notion that the success of a product or service is largely based on whether customers believe it can satisfy ... CIOWiki CIOWiki NavigationMainpageRecentchangesRandompageHelpaboutMediaWikiToolsWhatlinkshereRelatedchangesSpecialpagesPrintableversionPermanentlinkPageinformation Login reportthisad NavigationMainpageRecentchangesRandompageHelpaboutMediaWikiToolsWhatlinkshereRelatedchangesSpecialpagesPrintableversionPermanentlinkPageinformation reportthisad  Actions PageDiscussionViewsourceHistory CustomerPerceivedValue(CPV) BusinessDictionarydefinesCustomerPerceivedValue(CPV)as"theanticipatedbenefitfromaconsumer'sperspectiveofaproductorservice."Thecustomerperceivedvaluestemsfromtangible,psychologicalandsocialadvantages,andsinceitaffectsdemandforaproduct,itneedstobetakenintoaccountwhensettingprices.[1] Customerperceivedvalueisaconceptwidelyusedinmarketingandbrandingcircles.Customerperceivedvalueisthenotionthatthesuccessofaproductorserviceislargelybasedonwhethercustomersbelieveitcansatisfytheirwantsandneeds.Inotherwords,whenacompanydevelopsitsbrandandmarketsitsproducts,customersultimatelydeterminehowtointerpretandreacttomarketingmessages.Companiesspendsignificanttimeresearchingthemarkettogetasenseofhowcustomersthinkandfeel.Customerperceivedvalueisthenotionthatthesuccessofaproductorserviceyourbusinessoffershingesonwhethercustomersbelieveitcansatisfytheirwantsandneeds.[2] CustomerPerceivedValueistheevaluatedvaluethatacustomerperceivestoobtainbybuyingaproduct.Itisthedifferencebetweenthetotalobtainedbenefitsaccordingtothecustomerperceptionandthecostthathehadtopayforthat.Customerperceivedvalueisseenintermsofsatisfactionofneedsaproductorservicecanoffertoapotentialcustomer.Thecustomerwillbuythesameproductagainonlyifheperceivestobegettingsomevalueoutoftheproduct.Hencedeliveringthisvaluebecomesthemottoofmarketers. CustomerPerceivedValue=TotalPerceivedBenefits–TotalPerceivedCosts TheCPViskindofanevaluationdonebycustomeronwhatvalueaproductoraservicewouldbeabletoprovideifhe/shebuysitbypayingmoney.[3] source:Marketing91 SeeAlso Customer CustomerAcquisitionCost(CAC) CustomerCentricity CustomerChurn CustomerDataIntegration(CDI) CustomerDataManagement(CDM) CustomerDemographics CustomerDueDiligence(CDD) CustomerDynamics CustomerEffortScore(CES) CustomerEngagement CustomerEngagementHub(CEH) CustomerExperienceManagement(CEM) CustomerLifecycle CustomerLifetimeValue CustomerLoyalty CustomerNeeds CustomerPsychographics CustomerRetention CustomerService CustomerServiceManagement CustomerRelationshipManagement(CRM) Stakeholder References ↑DefiningCustomerPerceivedValue(CPV)BusinessDictionary ↑WhatisCustomerPerceivedValue(CPV)Chron ↑UnderstandingCustomerPerceivedValue(CPV)MBASkool FurtherReading ApplicationsofCustomerPerceivedValue(CPV)intheIndsutriesConsumerBehaviorGroup9 CustomerPerceivedValue:UnderstandingWhatAppealstotheConsumerGinaWinsky Retrievedfrom"https://cio-wiki.org/index.php?title=Customer_Perceived_Value_(CPV)&oldid=7145" xx

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