關於我們- PHD Media Taiwan
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“One of the huge benefits (of Omni Studio) is that it's brought to the attention of our marketeers the craft of media planning in a way that was never ...
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關於我們
PHDMediaTaiwan>關於我們
我們是誰
我們是一間追求成長且具備創意與創新文化的媒體代理商。
於1990年在倫敦成立,在行銷產業關注於如何購買到最低價最快速的媒體時,我們是第一間提供兼具創意與策略的媒體代理商。
我們的創辦人預見了未來的趨勢,了解到敏捷的思維和策略性的規劃將有效的幫助品牌迅速成長並超越其他競爭者。
在往後的許多年裡,我們不斷的進步,以我們的領導性思維持續建立規範。
並確保我們的能力和方法能隨時因應媒體、數據、技術、商業、社會和法規的變化。
時至今日,我們已在74個國家設立了超過100多個辦公室,我們持續運用數據和科技打造傑出的行銷案例,並創造驚人的成效。
我們為品牌打造能隨時因應變化並領先其競爭對手的行銷案例。
我們的全球認可
CannesLions2020/21NetworkoftheFestival
CampaignMediaAwards2020EMEANetworkoftheYear
M&MGlobalAwards2020NetworkoftheYear
WARCMedia1002020Top4most-awardednetworksintheworld
0
個國家
見證具全球影響力的成功足跡。
0
個辦公室
藉由我們的協作平台Omni連結彼此。
0
位
員工
由共同的價值觀與目標相互連結。
0
位
玩家
每天在Omnistudio上合作。
我們的合作夥伴
我們的集團
我們是宏盟媒體集團(OMG)旗下的代理商之一,這提高了我們的購買力並使我們能夠滿足全球大型品牌的各種媒體購買需求。
我們擁有精準的數據資源和先進的商業智慧工具,強化我們的策略思維,使我們能提供專業的策略建議。
我們還擁有獨家先進的企劃工具,如Omni,宏盟集團領先的行銷企劃及洞察平台。
Omni還包括了OmniStudio,我們獨有的媒體企劃與合作平台。
OmniStudio透過結合遊戲化技術與穩固的策略原則提供創新的策略,它不僅僅是一個工具;而是我們的商業生態系統。
我們的客戶了解到這種結合購買力、精準的策略規劃與創意發想的組合,是非常具有說服力的。
了解更多關於OMG了解更多我們的服務
“Oneofthehugebenefits(ofOmniStudio)isthatit’sbroughttotheattentionofourmarketeersthecraftofmediaplanninginawaythatwasneverreallyasvisiblebefore.It’swhereartandsciencecometogether.”
IsabelMassey,GlobalMediaDirector,Diageo
“WehaveconnectedouragencybriefingplatformintoOmniStudiotocreateanintegratedbriefingandplanningecosystem. EnablingHSBCmarketersandPHDteamstocollaboratewithinadynamiccampaignplanningenvironment. Thisisastep-changeonhowwework–amuchmoreagileandfuture-fitwayofworking.”
BillReese,GlobalHeadofMedia,HSBC
“Themostcreativeintegrationofagencyplatformstodate”
Forrester
“Omnidominatesinattribution/measurement,creative,andabilitytoactivate.”
MediaLink
“OmniStudiohasenabledustosignificantlysharpenthewayweinjectchannelstrategythinkingintothemarketingprocessandisnowattheheartofUnilever’smediaplanning.”
LuisDiComo,VPGlobalMedia,Unilever
PhilippaBrown,WorldwideCEO
PHDWorldwide
MarkHolden,WorldwideChiefStrategyOfficer
PHDWorldwide
AvrilCanavan,WorldwideChiefMarketing&CommunicationsOfficer
PHDWorldwide
PatrickRyan,WorldwideChiefCommercialOfficer
PHDWorldwide
TobyHack,CEOGlobalBusiness
PHDGlobalBusiness
KateKing,WorldwideChiefTalentOfficer
PHDWorldwide
CarolinaSolanilla,CEOLATAM
PHDLATAM
KarineCourtemanche,CEOCanada
PHDCanada
JamesHawkins,CEOAPAC
PHDAPAC
1990
DavidPattison,NickHorswellandJonathanDurdenlaunchedPattisonHorswellDurden(PHD)inLondonwithaclearpropositionthatspoketoclientswhovaluedprizestrategy.
1991
Ourearlypressadscapturedouruniqueblendoffearlesscreativitywithstrategicplanningandbuying.
1991continued
Ourplanning-ledapproachattractedourfoundingclient,TheGuardianNewspaper,whoremainsaclienttoday.
1993
WelaunchedDrum,thefirstsponsorship,partnershipandcontentagencyintheUK.
2002
Weopenedourfirstnon-UKofficeandwentontogrowourinternationalnetworktomorethan100officesworldwide.
2005
Ourparentcompany,OmnicomMediaGroup,wasformed—allowingourclientstobenefitfromouruniqueapproachtomediaplanning,withoutcompromisingonthebuying.
2012
WelaunchedSource(nowOmniStudio),aproprietaryglobaloperatingsystemthatconnectsourpeoplethroughagamifiedsystem.
2019
WewerenamedEurobestMediaNetworkoftheYearforthesecondconsecutiveyear.
2021
Today,wehaveover6,000employeesinmorethan100officesandworkwithsomeoftheworld’slargestadvertisers.
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