General Motors Gets a New Logo as It Looks toward ...

The new logo fades from light blue to darker blue and displays the GM letters in lowercase type, is intended to evoke "the clean skies of a zero ... Search Subscribe GiveaGift NewCars Acura AlfaRomeo AstonMartin Audi Bentley BMW Bollinger Bugatti Buick Byton Cadillac Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini LandRover Lexus Lincoln Lordstown Lotus LucidMotors Maserati Mazda McLaren Mercedes-AMG Mercedes-Benz Mercedes-Maybach Mini Mitsubishi Nikola Nissan Polestar Porsche Ram Rivian Rolls-Royce Subaru Tesla Toyota VinFast Volkswagen Volvo Reviews FirstDrives InstrumentedTests ComparisonTests Long-TermRoadTests HowWeTest FromtheArchive News AutonomousVehicles TestingHub Recalls NewYorkAutoShow Features 10Best2022 EVs LightningLap2022 Columns AutomotiveHistory Buyer'sGuide 2022Editors'Choice FutureCars Leasing UsedCars CertifiedPre-Owned SUVsandCrossovers Trucks ElectricVehicles RecreationalVehicles Maintenance CarInsurance ShoppingAdvice Newsletter Videos Follow Instagram Facebook Twitter YouTube Shop DoNotSellMyPersonalInformation Subscribe Reviews News C/DArchive Buyer'sGuide Subscribe SignIn MyAccount SignOut Typekeyword(s)tosearch Today'sTopStories 1 MeyersManxDuneBuggyGetsElectrified 2 Our2022Ram1500TRXHitsItsStride 3 FordF-150LightningPricesRisebyupto$8500 4 2023HondaPilotTrailSportShowninTeaser 5 TheseWeretheMostStolenVehiclesof2021 AsGeneralMotorsmovestowardelectrification,ithaschangeditslogoandkickedoffanadcampaignpromotingitscommitmenttoEVs.ThenewlogofadesfromlightbluetodarkerblueanddisplaystheGMlettersinlowercasetype,isintendedtoevoke"thecleanskiesofazero-emissionsfutureandtheenergyoftheUltium[battery]platform,"GMsaid.GeneralMotorsannouncedinNovemberthatit'sspeedingupitsplantowardelectrificationandisnowaimingtohave30electricvehiclesonthemarketby2025.Forthefirsttimeinadecade—andonlythefifthtimeinitshistory—GeneralMotorsisgettinganewlogo,onewhichfeatureslowercaselettering.Thechangecomesastheautomakerisonthebrinkofintroducingalargenumberofelectricvehiclesandisseekingtomakeitsimagereflectthatchange. MoreonGMElectrification GMAcceleratesElectrificationTimeline GMUnveilsBatteryTwiceasBigasTesla's HummerIsBackwitha1000-HPElectricPickup GMrevealedthreedifferentvariationsofthenewlogo,oneofwhichisblack,onewhichisthetraditionalGMblue,andanotherwhichfadesfromalightbluetoadarkerbluethroughthelettering.Theautomakersaysthatthelatterofthethreeevokes“thecleanskiesofazero-emissionsfutureandtheenergyoftheUltiumplatform.”MuchliketheGMlogosofthepast,thelookiscleanandsimple.UltiumisthenameGMhasassignedtoitselectric-vehicleplatformandthebatteriesgoingintosaidvehicles.ThatplatformwasrevealedforthefirsttimeinMarch2020andisgoingtobefirstintroducedintheGMCHummerEV,whichwasrevealedinOctober.ItwillthenshortlythereafterbeseenontheCadillacLyriqandotherelectricvehiclesinGM'slineup. GeneralMotors GeneralMotorshasaccelerateditsplansforelectrification,sayinginNovemberthatitaimstohave30electricvehiclesonthemarketby2025,atwhichpointitexpectsthecostofitsUltiumbatteriestodropby60percentfromcurrentprices.GMalsoannouncedanadditional$7billioninvestmentinelectricandautonomoustech,bringingitstotalinvestmentinsuchtechnologyto$27billionthrough2025.Inacallwithinvestorslastyear,anautoanalystraisedthequestionofwhyGeneralMotorsdoesn'tchangeitsnamealtogether.HeproposedGMbecomesimplyUltiumtoreflectthedirectionthatGMisheaded,towardelectrification.GMCEOMaryBarrasaidthattheautomakerwouldn'truleoutafuturenamechange,butatthemomentismorefocusedondevelopingfutureelectricvehicles.Ofcourse,achangeofalogoisn'tasdrasticasanamechange,butit'sfurtherproofofwhereGMseesitselfgoing. Thiscontentisimportedfrom{embed-name}.Youmaybeabletofindthesamecontentinanotherformat,oryoumaybeabletofindmoreinformation,attheirwebsite. Thiscontentiscreatedandmaintainedbyathirdparty,andimportedontothispagetohelpusersprovidetheiremailaddresses.Youmaybeabletofindmoreinformationaboutthisandsimilarcontentatpiano.io Advertisement-ContinueReadingBelow MoreFrom News HowWe'dSpecIt:2023NissanZ BaTPick:2005CadillacCTS-VThatSoundsBadass Advertisement-ContinueReadingBelow MeyersManx:YouCanBuildThisFunCarfor$635! 2023TitanGetsSmallPriceHike,WirelessCarPlay ThirdGenerationGMCCanyonDebutsataBigPrice AcuraTeasesConceptThatPreviewsEVDesign PriceyFordBroncoHeritageEditionsHonor'66SUV Off-GridLuxuryArrivesWithBowlusVolterraEVRV LamborghiniUrusBreaksSUVRecordatPikesPeak GMMakes$1500OptionaRequirementonSomeModels