China's Double 11 festival fuels ecommerce growth - Kantar
文章推薦指數： 80 %
The Double 11 festival fuelled the ecommerce growth and Alibaba Group announced that it generated RMB 268.4 billion of gross merchandise volume (GMV) on ... GetmoreInspiration China’sDouble11festivalfuelsecommercegrowth KantarWorldpanel’slatestfiguresforthe12weeksending29thNovember2019showsconsumerspendingonFMCGinChinagrewby5.6%comparedwiththesameperiodlastyear. 14January2020 Jason Yu ManagingDirector,WorldpanelDivision, GreaterChina Getintouch ConsumerShopper&RetailCPGRetailChina Moderntrade(includinghypermarkets,supermarkets,andconveniencestores)struggledtogrow,experiencingadecreaseinpenetrationof0.7pptsversusthesameperiodlastyearasshoppersswitchedtheirspendtoe-commercetotakeadvantageoftheDouble11shoppingfestival.Ecommercegrowth,whichfaroutstrippedanyotherchannels,reported35.9%valuegrowthanda10pptspenetrationincrease. Againstthebackdropofadecliningshareformoderntrade,compacthypermarketandsmallerformatsbuckedthetrendwithavaluegrowthof10.1%byattractingmoreshoppersandincreasingthenumberoftripsshoppersmake.VanguardopenedtwoVanguardMartsinHangzhouandSuzhouinNovemberwithplanstoopen100moreinthenextthreeyears.TheVanguardMartisamorecompactformatwithsmallernon-foodsectionsandexpandedfreshfoodonesaswellasfullscan-and-goandO2Odeliveries. TheDouble11festivalfuelledtheecommercegrowthandAlibabaGroupannouncedthatitgeneratedRMB268.4billionofgrossmerchandisevolume(GMV)onNovember11,2019,anincreaseof26%comparedto2018.Itsgrowthispoweredbylower-tiercitiesandlivestreaming.Threeoutof10urbanhouseholdsincounty-levelcitiesandacrossthecountypurchasedFMCGproductsfromAlibabainthepast12weeks,whichisanincreaseof11pptscomparedwithlastyear.Thisyearbrandsarerunninginfluencerlivestreamingcampaignsinordertoactivateviewers’purchasingintentandtransactions,TaobaoLiveforexamplegeneratednearlyRMB20billioninsales.Morebrandssurpassedthe100millionRMBGMVmarkthisyear,indicatingthatbiggerbrandsareaccountingforalargerproportionofsales. Share Getintouch
延伸文章資訊
- 1Double 11 (Singles' Day in China) Guide & Statistics 2021
Double Eleven (11.11) in China, named after Singles' Day Nov 11th, is a special and biggest shopp...
- 2Double 11 Global Shopping Festival: Elastic Computing
The Double 11 festival, which has taken place every year on November 11 since 2009, entered its 1...
- 3What is Singles Day–or Double 11 Festival–in Ecommerce?
Singles' Day festival is the biggest 24-hour online shopping festival in the world and originated...
- 4Double 11: The Ultimate Chinese Shopping Festival
Double 11 was first created in 2009 by Chinese eCommerce giant Alibaba (parent company of Tmall, ...
- 5Learning from Double 11 Shopping Festival about ...
The Double 11 shopping festival, as the largest and most popular annual global shopping festival ...
