Double 11: The Biggest Online Shopping Festival in ...

Double 11 falls on November 11th annually. China's biggest shopping festival, it's similar to Black Friday in the U.S. It's online and it's ... LiveupdatesonChinatravelrestrictionsfor2022.Learnmore Home ChineseCulture ChineseFestivals Double11:TheBiggestOnlineShoppingFestivalintheWorld WrittenbyKimiHuangUpdatedNov.11,2021 Double11isalsocalledSingles’Dayasanythingwith‘1’inmeanssingleinChina.ItfallsonNovember11thannually(11-11isthedatewiththemost‘1’s) Startedin2009,ithasbecomethebiggestshoppingfestivalintheworld,similarto,butgrossingseveraltimesmorethan,BlackFridayintheUSAandtheBoxingDayandJanuarysalesintheUK. Themajore-commercesitesinChina,suchasTmall,JD.com,andSuning,offerlargediscountsandpromotionstoboosttheirsalesduringtheshoppingfestival.Double11isthemostanticipatedfestivaloftheyearforChina’sconsumers. Livestreamandpre-salehavebecomethenewtrendsinrecentyears.October20th,2021isthefirstdayofpre-sale.AustinLeeandViya,thetoptwoe-commercelivestreamersinChina,theirpre-saleGMV(grossmerchandisevalue)reachedUS$2,800,000,000intotal.InChina's4,500listedcompanies,only387companies’ANNUALrevenueismorethanthisvalue. WhyhasSingles’Daybecomesuchashoppingfrenzy?Readbelowformore.  HowSingles’Day(November11th)BecameaShoppingFestival NewTrendsforDouble11in2021 TheTmallDouble11Format JoiningDouble11ShoppingFestivaloutsideChina WhyDouble11isAttractivetoConsumers? HowtoParticipateintheDouble11Promotions Double11NightGala—Warm-UpfortheShoppingRush OtherPopularShoppingFestivalsBesidesDouble11 HowSingles’Day(November11th)BecameaShoppingFestival 11.11onlineshoppingfestival ThedateNovember11thhadnothingtodowithshoppingbefore2009.ThisdaywaschosenastheshoppingfestivalbychancebyTmall.Itprovedabigsuccess! In2009,ZhangYong,thepersoninchargeofTmall,sawabusinessopportunityfromthefastdevelopmentofe-commerce.HedecidedhewouldliketoboostsalesandtomakemorecustomersawareoftheTmallbrand.So,heplannedagala-styleonlineshoppingfestival. Novemberisinthechangeoverperiodbetweenautumnandwinter,whichisagoodtimeforstockinguponwinterclothes.ButtherearenoofficialholidaysinNovembertostimulateconsumption. Thenumber1111iseasytoremember.November11thisadayforbachelors.Creatingafestivalsothattheycanbuysomethingforpotentialgirlfriends. Double11Effects Intelligentlogisticscenter Nowadays,withchangesinspendingpatterns,“emptythecart”hasbecomeapopularsloganamongyoungpeople.Whenthetimehits12a.m.onNovember11th,thereisarushtobuyallkindsofgoodsonline. ThanksinparttoDouble11,expressdeliveryandlogisticshavedevelopedrapidlyinChinainthepast10years. TheGMVofTmallonDouble11from2009to2020 AnualGMVofTmall NewTrendsforDouble11in2021 E-commercelivestream AsDouble11isthemostimportantshoppingpromotionactivityoftheyear,ChinesebrandsandmerchantshavebeenbusypreparingforDouble11sincethethirdquarter(orearlier).Somenewtrendshaveappearedin2021: Livestreame-commercehasbecomeanewtrend.Itbringswithitgreaterrevenueandhigherconversionrates. TheproportionofusersusingGroupon(aplatformemployinggrouppurchasingpowertosecurelargerdiscounts)hasincreased.Ithasbecomeaveryattractiveshoppingmethodthatcangreatlyreducethepriceofproducts. MoreoverseasbrandshavejoinedinthiseventwiththeexpandinginfluenceofDouble11. TheTmallDouble11Format Shoppingonlinethroughcellphones TmallhasannounceditsformatforDouble11—2021:theshoppingfestivalistobeheldintwophases: ThefirstphaseisfromNovember1stto3rd.Accordingly,pre-salewasfromOctober20thto31st. ThesecondphaseisfromNovember4thto11th,andthepre-saleperiodwilllastfromNovember4thto10th. Bothpre-saleperiodswillstartat8p.m.,consumerswillnolongerhavetostayuplateforpre-orders.Accordingtothepre-salestatssofar,itispredictedthattheGMVwillhitanewhighduringthe2021Double11Festival. JoiningDouble11ShoppingFestivaloutsideChina Double11ShoppingFestivaloutsideChina DoubleElevenShoppingFestivalhasbecomeagrandfestivalforChinesepeopleandeventhewholeworld.Withthefastdevelopmentininternationallogistics,cross-bordershoppingisbecomingmoreandmoreconvenient,whichhasallowedpeopleoutsideChinatojoinintheDouble11ShoppingFestivaleasily. InRussia,onlineshoppinghasbecomeapartofdailylife.ThiscanbeseenthroughthepopularityofshoppingforfoodanddigitalproductsfromChinathroughAliexpress.com(Aliexpress.comisTmall’sinternationalversion),especiallyduringDouble11. IntheUnitedStatesandEurope,besidesthetraditionalshoppingseasons,Double11isalreadyoneofthemostinfluentialshoppingfestivals. InSoutheastAsia,locale-commercegiantsShopeeandLazadahavealsojoinedtheshoppingfestival.Duringthefestival,tostimulatespending,theyprovidevariousonlinepromotions. Itispredictedthatconsumersfrommorethan230countriesandregionswillparticipateinDouble11of2021.Thisfestivalisaffectingmoreandmorepeople'slives,andnomatterwheretheyareintheworld,nowtheycaneasilyjoininthisfestival.  WhyDouble11isAttractivetoConsumers? GreatdiscountonDouble11 Thegreatdiscounts,ofcourse,comefirstamongallthereasons. Theinspiringlivestreamadvertisementsstimulateastrongconsumerinterest.Itcanfeellikeamissedopportunityifyoudon'tpurchaseanythingatthisfestival.  Onlineshoppingisnotlimitedbygeography.Evenineconomicallybackwardplaces,commoditiescanbeboughtonlineanddeliveredthroughtoday’slogisticsandexpressdelivery. HowtoParticipateintheDouble11Promotions Consumerisshoppingonline Shops Therearedifferentrulesfordifferentonlineplatforms.Forexample,ifyouwouldliketoparticipateinDouble11onTmallasashop,youwouldneedtoapplytotheTmallplatformandreceiveitspromotionrules,andthenfollowthem.Tmallsupervisesandauditsqualificationforparticipatingshops.EachauthorizedshopgetsaDouble11markfortheirshopandgoodstoletcustomersknowtheyareapproved. Consumers Youcouldcomparethepricesacrossdifferentplatformsandcheckwhatdiscountsandcouponsareavailable.Forexample,youcouldgetashoppingcouponfromTmalloranotherparticipatingshop... TheseshoppingcouponscanbeappliedtoallshopsthathavebeenapprovedasDouble11promotionshops.Onthisbasis,eachshopwillprovidedifferentdeals,suchasbuyonegetonefree,20%offforthreeitems,30%offfouritems,or199yuanoff. Themostexcitingdealsaretheseckillings(likethegaming‘killswithinseconds’):ifacustomerpayswithinthefirst5/15/30minutesofDouble11,theycangetexceptionaldiscountsorgiftsonlimitedoffers.Thismakeszeroo'clockofNovember11aninvisiblefighttogettherefirstandanonlinebinge. Double11NightGala—Warm-UpfortheShoppingRush TmallDouble11NightGala TheDouble11NightGalawasfirstrunin2015.It'saliveshowthemedaroundDouble11shoppingandcombinedwithstars’performancestoattractmoreviewingtraffic.CustomerscanwatchtheliveshowthroughTVorvideowebsitestoparticipateintheinteractivepromotions.Theprizesincludeluckymoney,shoppingcoupons,orusingonlyonepenny(yuan)tobuyacommodity. Alotofsuperstarshaveparticipatedinthisgala,suchasTaylorSwift,JackyChan,ScarlettJohansson,andKatyPerry. OtherPopularShoppingFestivalsBesidesDouble11 618ShoppingFestival:createdbyJD.com,wasfoundedonJune18th,1998,andso618ShoppingCarnivalalsomarkstheanniversaryofitsfoundation. Double12ShoppingFestival:itsscaleissmallerthanDouble11andthe618ShoppingFestival,butcommodities’pricesarelowerthanusual. WhyTravelwithChinaHighlights YourWellbeingisOurPriority. 1-to-1travelexpert Vaccinatedguides PrivateRides YourTripisPerfectlyPlanned. Nocrowds ExclusiveExcitingExperiences YourBookingisRisk-Free. Nocancellationfee Freechanges ChinaTravelRestrictions&TravelAdvisory ViewMore RelatedArticles ChinaFestivalsinNovember ChinaFestivalsinJune ChinaFestivalsinMarch SummerSolstice(xiàzhì夏至)—theLongestDay DongzhiFestival-ChineseWinterSolsticeFestival AprilFool'sDayinChina TheTop15TouristAttractionsinChina ChinaGroupToursvsPrivateChinaTours:7KeyDifferences RecommendedTours 18-DayGoldenTriangle&TibetbyTrain 13-DayJewishHeritageTour 12-DayChinaTrainSafarifromNorthacrossSouthChina 7-DayShanghaiSights&YangtzeCombo 8-DayChinaGoldenTrianglebyHigh-SpeedRail 17-DaytheDiverseMinorities 14-DayNorthChinaonTrainTour 5-DayFujianCulturalandScenicTour Weareheretohelpyou...startplanningyourtailor-madetourwith1-1helpfromourtraveladvisors. CreateYourTrip TheChinaHighlightsExperience 1-to-1ExpertPlanning Yourtourwillbetailor-madebyyourpersonaltraveladvisor—adestinationexpert.Everyreplywillbewithin24hours. PersonalJourneys Enjoyyourpersonallocalguideandride.Exploredestinationsatyourownpace.Haveunparalleledflexibility,whichisimpossibleonagrouptour. AuthenticExperiences Discoverthehiddengems.Experiencelocalculturebypracticingit.Trynewandexcitingactivities,andunveilthestoriesbehindthesightsandpeople. Well-SelectedLocalGuides Knowledgeable,enthusiastic,andattentive—yourpersonallocalguideswillshareinterestingstories,insiderinformation,andevencreateunexpectedhighlights! ChinaHighlightstailor-makesChinatourstohelptravelersdiscoverChina theirway.We'reapassionateteamofonehundredavidtravelerswholovetoshareourknowledge ofChinawiththoselookingforamoreauthentictravelexperience,more ... ChinaHighlightsInternationalTravelServiceCo.,LTD CorporateNumber:914503003486045699 FollowUs Facebook Twitter Instagram Featuredon Aboutus Contactus Reviews Loyalty &ReferralProgram Partner Workforus PrivacyPolicy Terms Asia Deutsch Français Español Italiano Русский 日本語 ©1998-2022ChinaHighlights—DiscoveryYourWay! ChinaHighlightsusescookiestogiveyouthebestpossibleservice.Ifyoucontinuebrowsing,youagreetotheuseofcookies.Moredetailscanbefoundinourprivacypolicy. X