Double 11 Global Shopping Festival: Elastic Computing

The Double 11 festival, which has taken place every year on November 11 since 2009, entered its 13th year with a comprehensive focus on the cloud. It has set ... 0.0.201 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{"moduleinfo":{"list_count":[{"count_phone":4,"count":4}],"subtitle":"Double11GlobalShoppingFestival","bgImg":"https://img.alicdn.com/imgextra/i2/O1CN01n1hsk01KKuc8Qmsus_!!6000000001146-0-tps-2880-408.jpg_.webp"},"list":[{"item":"Homepage","link":"https://www.alibabacloud.com/"},{"item":"WhyUs","link":"https://www.alibabacloud.com/about"},{"item":"Customers","link":"https://www.alibabacloud.com/customers"},{"item":"Double11","link":"#"}],"$root":{"moduleinfo":{"list_count":[{"count_phone":4,"count":4}],"subtitle":"Double11GlobalShoppingFestival","bgImg":"https://img.alicdn.com/imgextra/i2/O1CN01n1hsk01KKuc8Qmsus_!!6000000001146-0-tps-2880-408.jpg_.webp"},"list":[{"item":"Homepage","link":"https://www.alibabacloud.com/"},{"item":"WhyUs","link":"https://www.alibabacloud.com/about"},{"item":"Customers","link":"https://www.alibabacloud.com/customers"},{"item":"Double11","link":"#"}]},"$moduleId":"7957317370"} Homepage> WhyUs> Customers> Double11 Double11GlobalShoppingFestival E-Commerce AsiaPacific Enterprise/PublicSector "AlibabaGroup's11.11GlobalShoppingFestivalisanimportantopportunitytocontinuepushingourboundarieswithgreentechnologyandsmartinnovation.We'reexcitedtoservemorecustomerswiththeseproventechnologiesacrossallindustriesandsectors." LiCheng,ChiefTechnologyOfficer,AlibabaGroup AboutDouble11 AlibabaGrouphasingrainedanewconsumerbehaviorintoChina'ssocialfabricwiththeDouble11GlobalShoppingFestival,alsoknownasSingles'Dayor11.11.TheDouble11festival,whichhastakenplaceeveryyearonNovember11since2009,enteredits13thyearwithacomprehensivefocusonthecloud.Ithassetnewstandardsforonlineshoppingworldwidebycontinuallygeneratingrecord-breakingrevenuesandcreatinganinnovativeretailexperienceforconsumers.Thisyear'sfestivallauncheditselfwitharenewedcommitmenttogreentechnologies. Challenge OnlineshoppingfestivalssuchasDouble11GlobalShoppingFestivalrequirearobusttechnologyposture.AlibabaGroup’sDouble11Festivalhasevolvedsincethelastfewyearsandeachyearpresentsnewchallengesfrommeetingthepeaktrafficdemandtoensuringgreenandsustainableinfrastructure.Cloudiscentraltosuccessfulexecutionofsuchlarger-scaleonlineevents.Thescalability,reliability,andelasticityofCloudoffersagreatdealofbenefits.Clubbedwithothercutting-edgetechnologiesincludingreal-timedataprocessing,andvirtualization,itstrengthensthedigitalcoreofsuchevents.AlibabaGroupneededareliableplatformthatcanactasatechnologybackbonetotheDouble11GlobalShoppingFestival.Theeventin2020saworderspeakingat583,000transactionspersecond,1,457timesthatofthefirstDouble11in2009,exceedingthehighesttransactionsof544,000of2019.Itwasessentialforthesystemtobeabletowithstandoneoftheworld'slargesttrafficpeaks.ItwaschallengingfortheGrouptodealwithsuchcopiousamountsofcomputationalresourcesandscaleresourcesondemandbyrelyingsolelyonon-premisessolutions.Apartfromdealingwiththesuddenspikesintraffic,thebiggerchallengewastoensureseamlesscustomerexperience,offerasecuregatewayfortransactions,andprocesssuchhugeamountsoftrafficinreal-time. WhyAlibabaCloud AlibabaCloudfullymigratedallofAlibabaGroup'ssystemsandoperationsontotheCloudfortheworld'slargestshoppingfestival.Thisnewsetupleveragedcomputingtechnologiesbackedby100%cloud-nativeapps.Theuseofgreentechnologiessuchasliquidcoolingandwindenergyatitshyper-scaledatacentersmadethe2021Double11amoresustainableshoppingfestivalthanitspredecessors.Alibaba'sZhangbeiCountydatacenterhelpedreducecarbonemissionsbyover26,000tons,equivalenttoCO2absorbedbyonemilliontreesannually.Apsara,AlibabaCloud'ssupercomputationalengine,guaranteedthatnetworksandsystemswerescaledtohandletheunpredictabletrafficsurgeswithoutincident.Thecloud'sscale-faulttoleranceofferedbackupwithseamlessoperation.Itprovidedadditionalflexibilitybasedondemandwithheightenedcybersecurityforallshoppingtransactions. Results Anincreasedfocusoncloud,security,andsustainabilitysawmanymilestonesinaone-of-a-kindglobalevent:• Thefulluseofcloud-nativetechnologiesreducedcomputingresourcesby50%forevery10,000transactionscomparedtolastyear.• Improvedcomputingefficiencyboostedtechnologydeploymentby20%andCPUresourceutilizationby30%.• Thecomprehensivesecuritystrategyenabledearlydetectionofcyberattacksandabnormalbehaviorandautomatedrisk-casetracking.• ThescaleddeploymentofHanguang800,thefirstAlibabaCloudAIinferencechip,significantlyimprovedproductsearchandrecommendationefficiency.• Thealgorithmperformanceenhancedthesearchfunctionby200%,witha58%reductioninenergycosts.• AlibabaCloud'sproprietarylarge-scaleAImodelM6improvedAI-intensiveoperationssuchasAI-poweredappareldesign.M6improvedtheproductionchain,drasticallyshorteningappareldesigntimefrommultiplemonthstolessthantwoweeks.• ItalsohelpedreducethecarbonfootprintofT-shirtmanufacturingbymorethan30%.• Alibaba'slast-milelogisticsbot"Xiaomanlv"deployedatover200campusestodeliverover1millionpackagesduringthefestival. FeaturedProducts ElasticComputeService Anonlinecomputingservicethatofferselasticandsecurevirtualcloudserverstocatertoallyourcloudhostingneeds. MachineLearningPlatformforAI Anend-to-endplatformthatprovidesvariousmachinelearningalgorithmstomeetyourdataminingandanalysisrequirements. OtherRelatedStories Tmall AlibabaCloudprovidesTmallhigh-performance,highly-stable,highly-scalable,andsecureITinfrastructuretoensureuninterruptedglobalservice,especiallyduringChina'sDouble11Shoppingfestivalpeaks. ViewMore Lazada AlibabaClouddeployedAnti-DDoSsupportingLazadatodetectmalicioustraffic&DDoSattacks.LazadaleveragedAlibabaCloud'sCDN&ApsaraLivedeliveringlivestreamingforabettershoppingexperience. ViewMore Cainiao Cainiao'suseofthecloudhasenabledthebusinessunittopostsomeincrediblenumbersincludingforgingpartnershipswithover3,000globalpartnersandthreemilliondeliverypersonnel. ViewMore Snapshot Theworld'slargestglobalshoppingfestivalisrunning100%onthecloudforthefirsttimewithanincreasedfocusongreentechnologiesandsustainability. ProductsUsed ElasticComputeService MachineLearningPlatformforAI Seeallsolutions RelatedWhitepaper InsideDouble11'sGreenInnovation:TheTechnologiesbehindtheWorld'sLargestShoppingFestival Thise-bookintroducescoretechnologiesthatpoweredtheDouble11ShoppingFestivalanddiscusseshowtheycanbeusedtopoweryourbusiness. Download AFreeTrialThatLetsYouBuildBig! 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