New General Motors logo has a clever hidden message

The rebrand swaps out the old logo's dark blue background with a white lettered uppercase monogram for a light blue lowercase 'gm' with a ... Skiptomaincontent CreativeBloq CreativeBloqARTANDDESIGNINSPIRATION Search Signin ViewProfile Signout Subscribe (opensinnewtab) (opensinnewtab) (opensinnewtab) (opensinnewtab) (opensinnewtab) DesignMagazineSubscriptions(opensinnewtab)(opensinnewtab)Whysubscribe?Exclusiveinsightfromtheworld'sleadingcreativesSaveupto55%IssuesdeliveredstraighttoyourdoorordeviceFrom£5.08(opensinnewtab)View(opensinnewtab) News Howto Features Buyingguides Reviews Magazines ImagineFX 3DWorld Events Vertex BrandImpactAwards AboutUs TrendingMoneySavingHacksGraphicDesignBacktoSchoolAdobedealsUXcourse CreativeBloqissupportedbyitsaudience.Whenyoupurchasethroughlinksonoursite,wemayearnanaffiliatecommission.Here’swhyyoucantrustus. (Imagecredit:GeneralMotors) GeneralMotorshasrolledoutanewbrandidentityaspartofadrivetoincreaseadoptionofelectricvehicles.Itclaimsitsnewlook–createdbyin-housedesigners–ismore"modernandvibrant"thanthepreviousbluesquare.Butisituptothejob?Therebrandswapsouttheoldlogo'sdarkbluebackgroundwithawhitelettereduppercasemonogramforalightbluelowercase'gm'withagradient,whichsitsinawhiteboxoutlinedbythesamelightblue.Insteadofhavinganunderlineonbothletters,there'snowalineunderjustthe'm'. Thischangeofemphasismakesusthinkwe'resupposedtochangethewaywesayittoo–GeneralMOTORSinsteadofjustGeneralMotors.Butistheresomethingelsetoit?Eitherway,we'renotconvincedit'suptherewithourlistofthebestlogos.Andwhencomparedtotheotherbigrebrandsofarof2021–BurgerKing–itfeelslikeevenmoreofamissedopportunity.AccordingtoGeneralMotorsexecutivedirectorofGlobalIndustrialDesign,SharonGauci,theremostdefinitelymoretothat'm'thanyoumighthaveimmediatelynoticed. "Theunderlineofthe'm'connectstothepreviousGMlogosaswellasvisuallyrepresentingtheUltiumplatform[GM'stechthatpowerselectricvehicles].Andwithinthenegativespaceofthe'm'isanodtotheshapeofanelectricalplug." Whetherornotthenegativespacelookslikeaplugtoyouwillprobablydependonwhichcountryyou'refrom,andwhatplugslooklikethere.WedefinitelythinkthishiddenEasteregggivesthelogomoreweight,butit'snotenoughtohaveusfullyonboardwiththenewlook.Theblueiterationofthelogoisn'ttheonlyone,either.Therearefurtheriterationsinblueandblack.Wethinktheblackisthestrongest.Weprefertheoneinblack(Imagecredit:GeneralMotors)Gaucialsoelaboratesonthecolourschemechoiceofthemainlogo:"ThenewGMlogofeaturesacolourgradientofvibrantbluetones,evokingthecleanskiesofazero-emissionsfutureandtheenergyoftheUltiumplatform.Theroundededgesandlower-casefontcreateamoremodern,inclusivefeel."Perhapsit'sthetypefacechoicethat'sthestickingpointforus,coupledwiththegradient,whichsomehowdatesthelogo.Together,itdoesn'tfeelstrongorenticingenoughtoreallydrawusin.Theaccompanyingcampaignforthispieceislabelled'EverybodyIn',andalthoughwe'recertainlyupforwaystomakedrivinglessdamagingtotheenvironment,wewonderwhetheraU-turnonthelogomightbeneededbeforeit'sfullsteamaheadforthisone.Readmore:Peopledrewcarlogosfrommemoryandtheresultsarehilarious7bestcarlogosofalltimeWheretofindlogodesigninspiration Thankyouforreading5articlesthismonth*JoinnowforunlimitedaccessEnjoyyourfirstmonthforjust£1/$1/€1 Joinnow Alreadyhaveanaccount?Signinhere *Read5freearticlespermonthwithoutasubscription JoinnowforunlimitedaccessTryfirstmonthforjust£1/$1/€1 Joinnow Alreadyhaveanaccount?Signinhere RosieHilder (opensinnewtab) (opensinnewtab) (opensinnewtab) RosieHilderisCreativeBloq'sActingEditor.AfterbeginninghercareerinjournalisminArgentina–whereherbloggingprowessledhertobecomeDeputyEditorofTimeOutBuenosAires–shemovedbacktotheUKandjoinedFuturePlcin2016.Sincethen,she'sworkedasOperationsEditoronartanddesignmagazines,includingComputerArts,3DWorldandPaint&Draw,andgotthe'Applebug'whenworkingonUStitle,Mac|Life.In2018,shelefttheworldofprintbehindandmovedtoCreativeBloq,whereshenowtakescareofthedailymanagementofthesite,includinggrowingthesite'sreachthroughtryingtopleasetheGoogleGods,gettinginvolvedinevents,suchasjudgingtheBrandImpactAwards,andhelpingmakesureourcontentservesoursreadersasbestitcan.Herinterestslieinbrandingandillustration,techandsexism,andplentymorein-between. 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